got vision? use sound.

An influential caller experience

Posted by Tom Croft - Head of Marketing at PHMG on

Ever since our school days, the opinions of our peers have been hugely influential on the decisions we make. This stays with us as we grow into fully-fledged consumers, making influencer marketing a hugely powerful tool for businesses. Advocation promotion like this has really taken off through the rise of social media stars, with millions of followers hanging on the every post of influencers endorsing a vast range of products and brands. Yet on a smaller scale, influential power is just as evident when customers share positive recommendations of the service they receive. And a sure fire way of securing this positive impression is by creating the best possible caller experience.

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Influencer marketing: a technique to trust

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the trend on everyone’s lips – from advertising experts and the world’s biggest brands, to the most innovative start-ups. Influencer marketing ensures the positivity surrounding a product or service comes from a third party source, rather than from the brand itself – delivering a much more personal style of advertising that puts the message in the mouth of a trusted figure. Join us as we explore how this powerful method of promotion has delivered results in remarkable ways.

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Making your mark with audio

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Last week, social media was rife with the news that Los Angeles-based company Skin Motion has developed a revolutionary new tattoo that allows the wearer to listen to their body art for the very first time. Read on as we explore the phenomenon of ‘Soundwave Tattoos’ – the latest trend in inking that’ll introduce an even more meaningful facet to a marking that’s already so personal to the recipient.

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Audio advertising gets louder

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Just last week, we reported on an exciting new development in audio, as interactive VoD allowed for advertisers to create personalised content that spoke the name of the viewer. Now, yet another exciting method of audiovertising has hit the marketing headlines – which is designed to grab the listening audience in exactly the right place.

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Songwriting in the spotlight

Posted by Nicholas Moran - Head of Copy at PHMG on

A great song is not just made up of a catchy melody – the lyrics are a hugely important factor in creating a record that connects with millions worldwide. And whilst we agree there are exceptions to the rule, when it comes to audio branding – you can’t get by with just a ‘la la la’. Ahead of next week’s 62nd Ivor Novello Awards, we’re taking a look at the often forgotten art of songwriting.

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The power of product placement

Posted by Tom Croft - Head of Marketing at PHMG on

For some time now, the advertising world has been at peak saturation – with consumers continuing to mentally and physically block the endless parade of commercials we’re presented with. Therefore, marketers have no choice but to be a little more subtle with their approach. In the quest to catch the audience’s eye, they’ve returned to the tried and tested method of product placement, with remarkable results. And it’s not just the eye they’re catching with this technique, but the ear too – as the effective use of audio branding proves.

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The name of the game: personalised audio

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, a brand new interactive VoD (video on demand) format was launched that enables advertisers to incorporate viewers’ names into the audio of their campaigns. And as we’re about to discover, this clever advertising tactic could make consumers sit up and listen to not just their name, but all that a brand has to say.

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Audio branding: straight to the heart of the matter

Posted by Tom Croft - Head of Marketing at PHMG on

The intrinsic link between sound and emotion is clearly defined, which is why so many marketers are capitalising on this with the effective use of audio branding. But there’s one sector in particular that could really reap the benefits of this powerful approach to marketing, and it’s an industry where compelling the consumer to act means more than just revenue – it could really save lives. Read on as we explore how healthcare companies are putting audio at the heart of their campaigns.

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Music to have and to hold

Posted by Robby Stone - Head of Music and Voice at PHMG on

In a Spotify world where streaming reigns eternal, every song ever written is listenable in just a few clicks – making the carefully cultivated record collection all the rarer. Ahead of tomorrow’s annual Record Store Day, we’re taking a look at what it means to have physical music to call your very own.

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The voice behind the magic

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

This month, the world said a reluctant goodbye to comedian Don Rickles, America’s king of the insult. Not everyone will recognise his name, but a generation of moviegoers will most certainly have known his voice. Since 1995, Rickles has voiced the much loved Mr. Potato Head, one of the recurring characters in the Toy Story movie franchise. And now, as a tribute to this vocal legend, we’re taking a look at the actors who’ve brought some of the world’s favourite animated characters to life.

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