got vision? use sound.

A brand’s tale:

Posted by Symon Dickinson - Creative Director at PHMG on

Once upon a time, a brand told a story – a story which engrossed their audience to create a real consumer connection. If you’re sitting comfortably, we’ll begin with our look at the most memorable marketing tales of 2017.

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Trending in 2018:

Posted by Tom Croft - Head of Marketing at PHMG on

With such dramatic advances in technology, 2017 forced marketing leaders to explore untouched advertising ground in futuristic style. Immersive experiences propped up the most successful campaigns, and virtual reality finally made the leap from much-hyped buzzword to a widespread phenomenon. All of this means that consumer expectations are at an all-time high, as the trends predicted for 2018 prove. Read on as we explore how businesses can stay at the cutting edge in the year ahead.

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A culture of music

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

The greatest advertising campaigns, the ones that linger long in the memory, are those that transcend traditional marketing and enter dominant culture. And one of the most dependable methods of achieving this is through music. Read on as we take a look at how music, culture and branding unite to give companies real relevance in the modern market.

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Movie soundtracks take centre stage

Posted by Robby Stone - Head of Music and Voice at PHMG on

When we watch a film, we see it as a finished product – and don’t always consider that the score heard in the background is actually the work of hundreds of talented musicians working in perfect harmony. But with the popularity of the live film orchestra experience on the rise, this is all about to change. Join us as we explore how some of our most beloved movie soundtracks are taking centre stage.

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A sound to lure us to the sunshine

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Even before the decorations come down, the first of the summer holiday adverts has hit our screens. Our collective desire to beat the January blues makes this month one of the busiest for bookings – which inspired us to take a look at how music plays a key role in creating the most inspirational travel ad.

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The essential elements of audio branding

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Just like developing a visual identity, audio branding is a fine art that demands careful consideration and real industry expertise. As a New Year begins – a year in which audio is set to become a more important part of a marketing strategy than ever before – we take a look at the five vital elements of audio branding, exploring why each is so important in creating your sound.

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2017: listening back to another year in audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

2017 has been another strong year in the world of audio branding, with technological advancements and ever-more creative composition resulting in some spectacular sounds. So join us as we take a look back at some of the most memorable audio campaigns this year.

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PH Picks: the best ads of 2017

Posted by Symon Dickinson - Creative Director at PHMG on

2017 marks another year of creative advertising – and as it draws to a close, we’ll be wrapping things up by taking a look at some of this year’s most powerful and popular campaigns.

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PHMG Foundation: Festive Fundraising

Posted by PHMG Foundation on

Christmas is a time for giving, and at PHMG that’s no different. This festive period, our two flagship fundraising events presented the perfect opportunity for our staff across the globe to unite in support of our chosen charities – and proved to be a huge success.

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2018: the prime time for podcasts

Posted by Helen Kennedy - Head of Content on

Back in July, we reported on the spectacular rise of the podcast among listening audiences. And as we now look ahead to a New Year, we’re discovering why this unique audio format is set to gain yet more popularity and branding power in 2018.

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