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Category Archives: On-Hold Messaging

Speaking to your customers in a multimedia world

Posted by Tom Croft - Head of Marketing at PHMG on

Customers now have more options available to them than ever before when it comes to contacting a business – whether it be text, Twitter, email or IM. But as businesses expand their presence across an increasing number of channels, it … Read more>>


A sound return on your investment

Posted by Mark Williamson - Sales & Marketing Director at PHMG on

ROI is the key buzzword in branding – however you promote yourself, you need to know that your investment will deliver. Unlike other areas of business, it’s notoriously difficult to measure the return of your marketing activities. Yet this doesn’t … Read more>>


Does adding characters add character?

Posted by Nicholas Moran - Head of Copy at PHMG on

Twitter has spearheaded the microblogging movement since it was first established in March 2006, and for 10 years, its defining feature has been its 140-character post limit. But this could all be about to change. Rumour has it that the … Read more>>


5 ways On-Hold Marketing will work for your business

Posted by Mark Williamson - Sales & Marketing Director at PHMG on

At PH Media Group, we transform the caller experience by replacing beeps, silence or poor quality music with On-Hold Marketing productions that deliver a host of benefits. But how does this creative combination of script, voice and music make a … Read more>>


Dialling in to the marketing potential of TV phonelines

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

As a company dedicated to transforming the caller experience, we know a thing or two about the telephone. However, even we were surprised by a recent article by Magazine Monitor, which highlighted the fact that there are 20,000 fake phone … Read more>>


Tailoring the caller experience

Posted by Kristian Hunt - Director of Client Services at PHMG on

So far, we’ve considered the tailored brand experience in a range of new mediums such as smartphones and tablets. But when it comes to embracing this trend, businesses don’t have to just focus on the new. The telephone is the … Read more>>


Call handling from the consumer perspective

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

When it comes to portraying company image, the handling of customer calls is incremental .The latest statistics show that 73% of callers will not do business with a company again if their first call isn’t handled satisfactorily. And with existing … Read more>>


Delving into caller demographic

Posted by Mark Williamson - Sales & Marketing Director at PHMG on

As our study has revealed, effective call handling is of utmost importance to the modern consumer. And by delving deeper into the statistics in terms of age, gender and industry, we’ve established how the caller experience can be tailored to … Read more>>


Getting creative with content for caller satisfaction

Posted by Kristian Hunt - Director of Client Services at PHMG on

An important factor in effective call handling is perfecting the experience callers have when they’re on-hold – but this doesn’t necessarily mean reducing this time. Almost half the consumers questioned stated they were willing to wait on-hold for more than … Read more>>


Making your statement

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Company logos, colours and design all shape the image of a brand – but aesthetics aren’t everything. Equally important to a business’ overall image is their verbal identity, as it’s a key way to showcase their personality to the consumer. … Read more>>


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