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Category Archives: Music On Hold

Open your ears to the listening audience

Posted by Tom Croft - Head of Marketing at PHMG on

Whether we’re catching up with the latest podcast while pounding the pavements… or rediscovering a classic album on the commute, it’s undeniable that audiences are now consuming more audio than ever before – which is why more and more brands … Read more>>


A sound showcase of brand identity

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

When it comes to shaping the identity of a business, sound is an incredibly powerful way to project what makes a company different from every one of its competitors. In A sound showcase of brand identity, we’ll be exploring all … Read more>>


Encouraging inner peace in your callers

Posted by James Stuart - Head of Music and Voice at PHMG on

Between tales of 14 hour waits, and prolonged exposure to irritating beeps or jingles, being on-hold has long been associated with feelings of anger and frustration. To change this, many businesses are now looking at ways to keep their callers … Read more>>


Protecting music in the modern business: the evolution of the PRS

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

2014 marks the centenary year of the Performing Right Society (PRS) – and as they celebrate this milestone anniversary, we take a look at how the laws they introduced have evolved with the changes in the music industry over the … Read more>>


Poor quality on-hold music takes a bite out of Apple’s super brand

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Social media is rife with rumours of a chink in the armour of Apple’s superbranding. According to a thread on Reddit, Apple’s CEO, Tim Cook, has personally requested for the on-hold music on their customer service line to be changed … Read more>>


Waiting on-hold… cause for complaint?

Posted by Kristian Hunt - Director of Client Services at PHMG on

Last week, Channel 4 kicked off a new series – The Complainers. This documentary took an eye-opening look into the complaints department at Transport for London, focusing on the individuals who took complaining to the next level.  In doing so, … Read more>>


An on-hold plea from Radio 1’s iPod generation

Posted by Tom Croft - Head of Marketing at PHMG on

The topic of on-hold music was all over the airwaves when Radio 1 DJ Gemma Cairney put forth an impassioned plea to listeners across the UK. ‘I need you guys to help me. I’m on a national mission about the … Read more>>


The waiting game

Posted by Mike Cooke - Director of Production at PHMG on

No organisation wants to put its callers on-hold – but in the modern business, it’s often inevitable. In a recent survey conducted by Barclays Bank, holding on the phone was voted as the biggest waste of time, with 47% of … Read more>>


The Cadbury Caller Experience

Posted by Tom Croft - Head of Marketing at PHMG on

‘Keith’ is the latest in a string of memorable campaigns from Cadburys, following in the footsteps of the much-loved 2007 ‘Gorilla’ and 2009’s intriguing ‘Eyebrows’. Costing a reported £7.5 million and released in-line with the new Dairy Milk packaging, the … Read more>>


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