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Category Archives: Music

The music industry goes 3D

Posted by Mark Griffiths - Executive Producer at PHMG on

First 3D films, then virtual reality – visual technology has been smashing the confines of what we once thought possible since it landed on our small screens in the late 19th century. Now, it’s time for vision’s sonic counterpart to … Read more>>


BBC Sound of 2018: the talent of the future

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

BBC Radio 1 has revealed the top five in this year’s ‘Sound of 2018’ poll, an annual shortlist made up of the brightest new stars in the world of music. Norwegian pop star Sigrid has been announced as the winner … Read more>>


A culture of music

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

The greatest advertising campaigns, the ones that linger long in the memory, are those that transcend traditional marketing and enter dominant culture. And one of the most dependable methods of achieving this is through music. Read on as we take … Read more>>


Movie soundtracks take centre stage

Posted by Robby Stone - Head of Music and Voice at PHMG on

When we watch a film, we see it as a finished product – and don’t always consider that the score heard in the background is actually the work of hundreds of talented musicians working in perfect harmony. But with the … Read more>>


A sound to lure us to the sunshine

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Even before the decorations come down, the first of the summer holiday adverts has hit our screens. Our collective desire to beat the January blues makes this month one of the busiest for bookings – which inspired us to take … Read more>>


Beyond the soundwaves: the importance of musical marketing

Posted by Tom Croft - Head of Marketing at PHMG on

The streaming revolution changed the way we all consume music. It’s now easier than ever before to hear the discography of your favourite artist, but it also poses a new problem for them – one of survival. Over recent years, … Read more>>


It’s beginning to sound a lot like Christmas

Posted by Robby Stone - Head of Music and Voice at PHMG on

Christmas has its own unique soundtrack – made up of the crunching of snow, the jingling of bells and of course, the time-old tracks played year after year. Adored by many, a guilty pleasure for others and a downright annual … Read more>>


Masterful monotony: the power of the one-note melody

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

You may never have heard of the term ‘one-note melody’ before, but you will definitely have heard it. And while some see it as easy, lazy songwriting, it is in fact, a very powerful way for a storytelling artists to … Read more>>


Diving deeper into Blue Planet’s mesmeric soundtrack

Posted by Robby Stone - Head of Music and Voice at PHMG on

Blue Planet 2, David Attenborough’s latest series is wowing audiences across the globe – taking them on a journey through the deepest, darkest realms of our oceans. What makes this voyage so spectacular however, is based not only on what … Read more>>


Time waits for no intro: composing for the Spotify generation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

For consumers brought up on mobile phones, audiobooks, Netflix, and most importantly, Spotify, time is truly of the essence – and songs now have just a few seconds to catch the ear of the listener before they’re skipped for good. … Read more>>


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