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Category Archives: Music

The soundtrack to drive success

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Baby Driver has already become one of the year’s most successful and critically acclaimed movies. But what makes leading Director Edgar Wright’s latest release an even bigger box-office hit than his previous creations? As we’re about to discover, the answer … Read more>>


Songwriting in the spotlight

Posted by Nicholas Moran - Head of Copy at PHMG on

A great song is not just made up of a catchy melody – the lyrics are a hugely important factor in creating a record that connects with millions worldwide. And whilst we agree there are exceptions to the rule, when … Read more>>


Music to have and to hold

Posted by Robby Stone - Head of Music and Voice at PHMG on

In a Spotify world where streaming reigns eternal, every song ever written is listenable in just a few clicks – making the carefully cultivated record collection all the rarer. Ahead of tomorrow’s annual Record Store Day, we’re taking a look … Read more>>


Audio: the most valuable medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Every business is looking to add value at every opportunity, and the best method of doing this is by developing a memorable brand that creates a strong connection. When you speak directly to an audience in a way that leaves … Read more>>


La La La: the song of success

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

It may not quite have taken the Best Picture title, but La La Land triumphed in the Oscar categories that really matter to the musical – Best Song and Best Original Score. Following Sunday’s dramatic award ceremony, we take a … Read more>>


Celebrating music across the globe

Posted by Robby Stone - Head of Music and Voice at PHMG on

Awards season is truly upon us – a time to celebrate emerging and enduring talent the world over. From the Grammys to the BRIT Awards, we’ve enjoyed two star-studded musical award ceremonies this month – and we’re taking a look … Read more>>


T2 Trainspotting: a majestic movie soundtrack

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

20 years ago, Danny Boyle’s seminal Trainspotting hit cinema screens to huge critical acclaim. As lauded as the film itself, the soundtrack was incremental to its success – with era-defining anthems from Underworld and Iggy Pop acting as the perfect … Read more>>


The sound of happiness

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Our emotional responses to music are instinctual, with studies finding that children as young as six months old have responded positively to hearing particular tracks. Cow & Gate has drawn on this idea in their latest campaign, creating a song … Read more>>


Let music do the talking

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Music has the unique ability to make memories, instantly incite emotion and lift our spirits – so it’s no surprise that businesses in every market have capitalised on this power by using it as part of their marketing activities. With … Read more>>


The sound of summer

Posted by Robby Stone - Head of Music and Voice at PHMG on

That fleeting period between May and September is when all the world comes out to make some noise and celebrate the sunshine – helping listeners make memories that can be triggered by the slightest sound reminiscent of a July afternoon. … Read more>>


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