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Category Archives: Marketing

A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience … Read more>>


Marketing goes global

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

With so many cultural differences to consider, delivering a successful global marketing campaign is notoriously tricky. But when brands do get this just right, the results are revered all around the world – as we’re about to discover.


An influential caller experience

Posted by Tom Croft - Head of Marketing at PHMG on

Ever since our school days, the opinions of our peers have been hugely influential on the decisions we make. This stays with us as we grow into fully-fledged consumers, making influencer marketing a hugely powerful tool for businesses. Advocation promotion … Read more>>


Influencer marketing: a technique to trust

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the trend on everyone’s lips – from advertising experts and the world’s biggest brands, to the most innovative start-ups. Influencer marketing ensures the positivity surrounding a product or service comes from a third party source, rather than from the … Read more>>


Super Bowl Sunday: an advertising showdown

Posted by Tom Croft - Head of Marketing at PHMG on

Yesterday, the New England Patriots stole victory over the Atlanta Falcons in the 51st annual Super Bowl. But despite being one of the biggest sporting events in the calendar, there’s more than the score to be celebrated about this occasion. … Read more>>


Interactivity: the key to positive brand experiences

Posted by Symon Dickinson - Creative Director at PHMG on

Marketers can no longer create ads in the hope they will catch a passing eye, and brand engagement is proven to be higher when consumers actively interact with a campaign. Whether it’s an exciting live event, expert application of the … Read more>>


From sight to scent: the power of multisensory marketing

Posted by Symon Dickinson - Creative Director at PHMG on

Marketing has long since targeted one of our senses in particular – vision. Yet many brands are now making their marketing strategy much more multisensory, allowing consumers to experience their brand in a much more well-rounded way. Therefore, we’ve taken … Read more>>


Consumers cut back in 2017’s digital diet

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

In today’s digital age, everyday life is saturated with various technologies, enabling brands to explore new and unconventional marketing methods. However, as Mindshare’s newest Trend Report points out, cautious consumers are planning to cut down their technology use in 2017 … Read more>>


Trending in 2017

Posted by Tom Croft - Head of Marketing at PHMG on

2016 is now behind us, and it was another year that brought us ever more creative marketing ideas designed to appeal to an increasingly hard to reach audience. In the coming 12 months, these consumers will only demand more from … Read more>>


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