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Category Archives: Marketing

The Evolution of the Sound Bite

Posted by Nicholas Moran - Head of Copy at PHMG on

Steven Spielberg’s ‘The Post’ is currently wowing audiences and critics alike, sitting firmly in the UK and US top tens and picking up a whole host of Oscar nominations. The film tells the story of The Washington Post’s attempts to … Read more>>


The sound of brand relevancy

Posted by Kristian Hunt - Director of Client Services at PHMG on

In today’s fast-moving market, it’s never been more important for brands to stay relevant – in their sector and in the mind of the consumer. Read on as we explore how businesses keep their finger on the pulse with seasonal, … Read more>>


A brand’s tale:

Posted by Symon Dickinson - Creative Director at PHMG on

Once upon a time, a brand told a story – a story which engrossed their audience to create a real consumer connection. If you’re sitting comfortably, we’ll begin with our look at the most memorable marketing tales of 2017.


Trending in 2018:

Posted by Tom Croft - Head of Marketing at PHMG on

With such dramatic advances in technology, 2017 forced marketing leaders to explore untouched advertising ground in futuristic style. Immersive experiences propped up the most successful campaigns, and virtual reality finally made the leap from much-hyped buzzword to a widespread phenomenon. … Read more>>


Beyond the soundwaves: the importance of musical marketing

Posted by Tom Croft - Head of Marketing at PHMG on

The streaming revolution changed the way we all consume music. It’s now easier than ever before to hear the discography of your favourite artist, but it also poses a new problem for them – one of survival. Over recent years, … Read more>>


A Christmas campaign to capture the consumer

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Consumer spend is at a year-round high, so there’s a lot at stake for businesses during the festive season. Therefore, a carefully considered marketing strategy is key. With budgets, global audiences and content saturation all to take into account, devising … Read more>>


The multisensory brand experience

Posted by Tom Croft - Head of Marketing at PHMG on

Consumers don’t just want to observe a brand, they want to experience it – which is why the trend for multisensory marketing remains on the rise. By developing experiences that stimulate more than just the eye, brands are connecting with … Read more>>


The sensory shopping experience

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

From fashion to technology and travel, online shopping has become the first choice for the modern consumer. Buying online offers unrivalled levels of speed and convenience, so it’s no surprise that millions of us click to pay instantly every single … Read more>>


NFL’s strategic branding touchdown

Posted by Symon Dickinson - Creative Director at PHMG on

Gone are the days of the NFL being an American-only past time, with the global popularity of the sport rising to an all-time high. As so often with American football, the reason for this surge of overseas support lies in … Read more>>


An audio adventure

Posted by Symon Dickinson - Creative Director at PHMG on

The car has long since been an accessory of adventure, giving passengers the chance to travel and create new experiences in the comfort of their own space. And with audiences at their most receptive to audio entertainment, it represents a … Read more>>


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