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Category Archives: Copywriting
Choose your words carefully
Our most valuable form of communication, language, has the power to persuade, promote, engage and entertain: and in an age dominated by consumerism, the force of language has never been so prominent in our day-to-day lives. Read on to find … Read more>>
Our most valuable form of communication, language, has the power to persuade, promote, engage and entertain: and in an age dominated by consumerism, the force of language has never been so prominent in our day-to-day lives. Read on to find … Read more>>
The A B C of O H M
Every year, high profile businesses spend hundreds of thousands of pounds developing catchy slogans for new products or TV campaigns. In many cases, these words or phrases are accompanied by a visual to really make their point clear. But in … Read more>>
Every year, high profile businesses spend hundreds of thousands of pounds developing catchy slogans for new products or TV campaigns. In many cases, these words or phrases are accompanied by a visual to really make their point clear. But in … Read more>>
A way with words
The scripting process went through many different stages between the time we started and when it was signed off and ready to move into production. We wrote down what we offered – our services and products, our brand values, tone, … Read more>>
The scripting process went through many different stages between the time we started and when it was signed off and ready to move into production. We wrote down what we offered – our services and products, our brand values, tone, … Read more>>
Never say never…
Nobody likes a whinger. That’s why in marketing – and especially copywriting – it’s a good idea to keep things breezy. But that doesn’t have to mean forced smiles and hollow platitudes. I’m not talking about naïve optimism, either. The … Read more>>
Nobody likes a whinger. That’s why in marketing – and especially copywriting – it’s a good idea to keep things breezy. But that doesn’t have to mean forced smiles and hollow platitudes. I’m not talking about naïve optimism, either. The … Read more>>
Practice, practice, practice
Writers share a fair few traits. Whether we’re cooped up in blackened back bedrooms or taking notes in breezy boardrooms, we’re quietly competitive. We love our peace and quiet. And we’re relentless perfectionists. We know the only way to Carnegie … Read more>>
Writers share a fair few traits. Whether we’re cooped up in blackened back bedrooms or taking notes in breezy boardrooms, we’re quietly competitive. We love our peace and quiet. And we’re relentless perfectionists. We know the only way to Carnegie … Read more>>
Making a sound judgement
By their nature, writers are some of the most judgemental people you’ll ever meet. It’s just that the best writers happen to make incisive judgements. (The worst will have to google ‘incisive’.) Intuition about your imagined audience goes a long … Read more>>
By their nature, writers are some of the most judgemental people you’ll ever meet. It’s just that the best writers happen to make incisive judgements. (The worst will have to google ‘incisive’.) Intuition about your imagined audience goes a long … Read more>>
Toning up
From humble beginnings to global expansion, organisations have some great stories to tell. It’s why storytelling is such an essential part of scripting for audio branding. But when it comes to narrating your own story, there’s a question worth asking. … Read more>>
From humble beginnings to global expansion, organisations have some great stories to tell. It’s why storytelling is such an essential part of scripting for audio branding. But when it comes to narrating your own story, there’s a question worth asking. … Read more>>
Ee by gum: the power of dialect
This month, our Sound Ideas posts have leant an ear to the use of music in building a brand. But while on-brand music is all well and good, when it comes to On-Hold Marketing that really kicks some arse, it’s … Read more>>
This month, our Sound Ideas posts have leant an ear to the use of music in building a brand. But while on-brand music is all well and good, when it comes to On-Hold Marketing that really kicks some arse, it’s … Read more>>
Do you copy?
Last time it happened, I was at a party. ‘What do you do?’ said a man. He was a whopping great bloke with a point to prove – his handshake was crushing. ‘I’m a copywriter,’ I said. He asked which … Read more>>
Last time it happened, I was at a party. ‘What do you do?’ said a man. He was a whopping great bloke with a point to prove – his handshake was crushing. ‘I’m a copywriter,’ I said. He asked which … Read more>>