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Category Archives: Branding

The multisensory brand experience

Posted by Tom Croft - Head of Marketing at PHMG on

Consumers don’t just want to observe a brand, they want to experience it – which is why the trend for multisensory marketing remains on the rise. By developing experiences that stimulate more than just the eye, brands are connecting with … Read more>>


The sensory shopping experience

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

From fashion to technology and travel, online shopping has become the first choice for the modern consumer. Buying online offers unrivalled levels of speed and convenience, so it’s no surprise that millions of us click to pay instantly every single … Read more>>


NFL’s strategic branding touchdown

Posted by Symon Dickinson - Creative Director at PHMG on

Gone are the days of the NFL being an American-only past time, with the global popularity of the sport rising to an all-time high. As so often with American football, the reason for this surge of overseas support lies in … Read more>>


The dawn of generation X

Posted by Tom Croft - Head of Marketing at PHMG on

September marks the most exciting time in the tech calendar, and Apple’s latest product launch has caused a huge stir across the media. Among their catalogue of new devices, the standout piece was clearly the iPhone X – and the … Read more>>


Campaigning for consistent creativity

Posted by Symon Dickinson - Creative Director at PHMG on

When faced with a barrage of buying options, there’s one thing consumers need from their brands – consistency. And the best way to achieve this is with a well-developed campaign that projects a business’ key message or values across multiple … Read more>>


Adidas: they did it their way

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

 The Cannes Lions International Festival of Creativity celebrates the most imaginative, innovative and exciting campaigns in the advertising industries – with some of the world’s biggest names receiving the highly-coveted awards each year. At this June’s festival, there was one … Read more>>


Branding and the beautiful game

Posted by Tom Croft - Head of Marketing at PHMG on

Football fever is upon us again, with August marking the return of the world’s most influential football league. More than just a competition, the Premier League possesses an enormous global reach, with an audience of over 2 billion in 189 … Read more>>


Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate … Read more>>


Influencer marketing: a technique to trust

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the trend on everyone’s lips – from advertising experts and the world’s biggest brands, to the most innovative start-ups. Influencer marketing ensures the positivity surrounding a product or service comes from a third party source, rather than from the … Read more>>


An experience the consumer will never forget

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Of the thousands of brands out there, it’s the ones who create a real customer experience that make a lasting impact. All the more frequently, big names are hosting ever more lavish, high-profile events that stay with a buyer far … Read more>>


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