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Category Archives: Branding

Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate … Read more>>


Influencer marketing: a technique to trust

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the trend on everyone’s lips – from advertising experts and the world’s biggest brands, to the most innovative start-ups. Influencer marketing ensures the positivity surrounding a product or service comes from a third party source, rather than from the … Read more>>


An experience the consumer will never forget

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Of the thousands of brands out there, it’s the ones who create a real customer experience that make a lasting impact. All the more frequently, big names are hosting ever more lavish, high-profile events that stay with a buyer far … Read more>>


Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful … Read more>>


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