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Category Archives: Audio Technology

Safe and sound: music’s power in protecting young drivers

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

We all know how powerful music can be in influencing our mood – but as Toyota has proved, it can be equally influential in changing our behaviour too. Read on to discover how a parental playlist has become to be … Read more>>


Making your mark with audio

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Last week, social media was rife with the news that Los Angeles-based company Skin Motion has developed a revolutionary new tattoo that allows the wearer to listen to their body art for the very first time. Read on as we … Read more>>


Audio advertising gets louder

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Just last week, we reported on an exciting new development in audio, as interactive VoD allowed for advertisers to create personalised content that spoke the name of the viewer. Now, yet another exciting method of audiovertising has hit the marketing … Read more>>


The Internet of Things sparks a new era of audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

The ‘Internet of Things’ has been a popular search term for years, but to many, it’s just another piece of technical jargon. We’re about to decipher what this actually means to the modern consumer – and explore what implications the … Read more>>


The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this … Read more>>


A sound revolution in learning

Posted by Mike Cooke - Director of Production at PHMG on

We all remember our childhood music lessons – gingerly picking up a recorder, or scratching away at a violin. Practice took time, and often, it wasn’t much fun for the listener. But now, advances in digital technology are transforming the … Read more>>


Wired or tired? Apple’s Airpods push the audio envelope

Posted by Mike Cooke - Director of Production at PHMG on

Famous for being at the forefront of technology, Apple continually changes the way we experience the world with their pioneering products. But as we’re about to discover, the bold new update to the iPhone 7 could’ve taken things a step … Read more>>


You’re better than this: Sonos spearheads the shift to quality audio

Posted by Mark Griffiths - Executive Producer at PHMG on

We all know quality audio equipment makes all the difference to the music we play – and in their latest campaign, Sonos has shown us exactly how a sorry speaker and inferior headphone damages the listening experience. Read on as … Read more>>


Spotify: the marketing behind the music

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week saw a sophisticated shift in the world of advertising, as leading digital music service Spotify introduced a welcome addition to their programmatic offering. Soon, they’re set to implement game-changing audio marketing opportunities for their advertisers – so we’re … Read more>>


Voice recognition: the sound of security

Posted by Kristian Hunt - Director of Client Services at PHMG on

Earlier this month, we discussed the growing rise of voice search on smartphones in ‘The consumer speaks out’ – discovering how the technology has significant implications for the way businesses target and engage with consumers. Now, another breakthrough in this … Read more>>


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