got vision? use sound.
Category Archives: Audio Production
The sound approach
Music and voice are two of the most distinctive elements of a brand’s identity, so getting them right is crucial.
Music and voice are two of the most distinctive elements of a brand’s identity, so getting them right is crucial.
Lights under bushels
Egg, chips and beans…………………………………………………………………£4.50 If you’ve ever succumbed to the siren song of the traditional greasy spoon, the line above should be a familiar sight. But if the same meal was available on a ‘gastro-pub’ Carte du Jour you may … Read more>>
Egg, chips and beans…………………………………………………………………£4.50 If you’ve ever succumbed to the siren song of the traditional greasy spoon, the line above should be a familiar sight. But if the same meal was available on a ‘gastro-pub’ Carte du Jour you may … Read more>>
Podcasts’ potential energy
Podcasts killed the radio show. At the very least they’ve ended radio’s hundred-year stranglehold on audio broadcasts. Today, anyone with a microphone, a PC and ideas can launch a podcast — a serialised digital audio broadcast that can be played … Read more>>
Podcasts killed the radio show. At the very least they’ve ended radio’s hundred-year stranglehold on audio broadcasts. Today, anyone with a microphone, a PC and ideas can launch a podcast — a serialised digital audio broadcast that can be played … Read more>>
The ingredients list
The web is not short of technical advice for would-be podcasters. Quick research will show just how affordable the basic technology can be, and just how many free tools are readily available. While it is cheap and cheerful, that does … Read more>>
The web is not short of technical advice for would-be podcasters. Quick research will show just how affordable the basic technology can be, and just how many free tools are readily available. While it is cheap and cheerful, that does … Read more>>
Build an audience by delivering value
Okay, so you’ve bought a state-of-the-art microphone and a nifty high performance soundcard for your PC; you’ve invested in some audio editing software, nailed carpet to the walls of your boardroom to deaden the reverberation and persuaded your IT manager … Read more>>
Okay, so you’ve bought a state-of-the-art microphone and a nifty high performance soundcard for your PC; you’ve invested in some audio editing software, nailed carpet to the walls of your boardroom to deaden the reverberation and persuaded your IT manager … Read more>>
Making your mark with sound
Your trademark is a symbol of your business and all that it offers. It distinguishes your products, services and communications from those of your competitors. Simply, it’s a shorthand for your brand. But a combination of logo and words is … Read more>>
Your trademark is a symbol of your business and all that it offers. It distinguishes your products, services and communications from those of your competitors. Simply, it’s a shorthand for your brand. But a combination of logo and words is … Read more>>
Building an audio logo
You don’t have to be a global brand to have an audio logo. If your business has on-hold marketing, places radio or television adverts, or features flash or video on its website, you can greatly enhance its brand recognition with … Read more>>
You don’t have to be a global brand to have an audio logo. If your business has on-hold marketing, places radio or television adverts, or features flash or video on its website, you can greatly enhance its brand recognition with … Read more>>
Trading in emotions
Music is powerful stuff. It can make us laugh, make us cry and trigger memories of bygone times. In fact it’s a big part of what makes us human. Little wonder then, that music can be used to influence our … Read more>>
Music is powerful stuff. It can make us laugh, make us cry and trigger memories of bygone times. In fact it’s a big part of what makes us human. Little wonder then, that music can be used to influence our … Read more>>
Put a melody in your marketing
Once you appreciate music’s marketing potential, it’s tempting to give it a go. We encourage you to. You don’t need a multi-million pound marketing budget. You simply need a little insider advice. The trick is to approach music as you … Read more>>
Once you appreciate music’s marketing potential, it’s tempting to give it a go. We encourage you to. You don’t need a multi-million pound marketing budget. You simply need a little insider advice. The trick is to approach music as you … Read more>>
Sound Selection: an interview with PH Media's Audio Producers
We spoke to two of PH Media Group’s talented Audio Producers – Mark Griffiths and Josh Cassell, about what it takes to create the right sound for a business. With a client-base encompassing some of the UK’s biggest brands, just … Read more>>
We spoke to two of PH Media Group’s talented Audio Producers – Mark Griffiths and Josh Cassell, about what it takes to create the right sound for a business. With a client-base encompassing some of the UK’s biggest brands, just … Read more>>