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Category Archives: Audio Media

Audiobooks: speaking to the 21st Century reader

Posted by Helen Kennedy - Head of Content on

The fast pace of our modern world doesn’t always leave much time to settle down with a book – which is why the audiobook has been wholeheartedly adopted for the way it perfectly into the 21st century lifestyle. Growing in … Read more>>

2018: the prime time for podcasts

Posted by Helen Kennedy - Head of Content on

Back in July, we reported on the spectacular rise of the podcast among listening audiences. And as we now look ahead to a New Year, we’re discovering why this unique audio format is set to gain yet more popularity and … Read more>>

Time waits for no intro: composing for the Spotify generation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

For consumers brought up on mobile phones, audiobooks, Netflix, and most importantly, Spotify, time is truly of the essence – and songs now have just a few seconds to catch the ear of the listener before they’re skipped for good. … Read more>>

Sound: leading the senses

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

A recent article from leading marketing oracle Campaign explains how more and more companies are opening their ears to the potential of sound – and we were compelled to take a closer look.

Travelling through sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

They say travel broadens the mind… and as Cathay Pacific have proved in their latest campaign, it broadens the ears too. Join us as we explore how this international airline has celebrated the sound of adventure with a song that … Read more>>

The popularity of the Podcast

Posted by Helen Kennedy - Head of Content on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the … Read more>>

Journeys in sound: J. Walter Thompson’s audio masterpiece

Posted by Symon Dickinson - Creative Director at PHMG on

Beyond audio logos and bespoke tracks, sound is making new waves in the advertising arena. From TalkTalk’s X Factor lip-synching videos to Beck’s pioneering playable posters, increasingly creative uses of the medium are making awarding institutions sit up and take … Read more>>

The broadcast that shocked a nation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

October 30th, 1938 is a date that goes down in audio history – the day Orson Welles’ radio adaptation of HG Wells’ War of the Worlds caused mass panic across the USA. Such was the power of this production, listeners … Read more>>

Snapchat shouts over Facebook’s silence

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

September was a landmark month in the history of Snapchat, as the company rebranded to Snap Inc and celebrated its fifth birthday. Among this flurry of snaptivity, the owners spoke out against Facebook’s practice of charging premium prices for silent … Read more>>

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