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Category Archives: Audio Media

Travelling through sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

They say travel broadens the mind… and as Cathay Pacific have proved in their latest campaign, it broadens the ears too. Join us as we explore how this international airline has celebrated the sound of adventure with a song that … Read more>>


The popularity of the Podcast

Posted by Helen Kennedy - Content Manager on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the … Read more>>


Journeys in sound: J. Walter Thompson’s audio masterpiece

Posted by Symon Dickinson - Creative Director at PHMG on

Beyond audio logos and bespoke tracks, sound is making new waves in the advertising arena. From TalkTalk’s X Factor lip-synching videos to Beck’s pioneering playable posters, increasingly creative uses of the medium are making awarding institutions sit up and take … Read more>>


The broadcast that shocked a nation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

October 30th, 1938 is a date that goes down in audio history – the day Orson Welles’ radio adaptation of HG Wells’ War of the Worlds caused mass panic across the USA. Such was the power of this production, listeners … Read more>>


Snapchat shouts over Facebook’s silence

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

September was a landmark month in the history of Snapchat, as the company rebranded to Snap Inc and celebrated its fifth birthday. Among this flurry of snaptivity, the owners spoke out against Facebook’s practice of charging premium prices for silent … Read more>>


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