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Category Archives: Audio Branding

A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience … Read more>>


150 years of Canadian sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

Canada Day is just around the corner, and this year it’s especially important as it marks the start of Canada’s 150th birthday festivities. To commemorate this sesquicentennial anniversary, we’re taking a look at the CanadaSound project, and exploring how the … Read more>>


An influential caller experience

Posted by Tom Croft - Head of Marketing at PHMG on

Ever since our school days, the opinions of our peers have been hugely influential on the decisions we make. This stays with us as we grow into fully-fledged consumers, making influencer marketing a hugely powerful tool for businesses. Advocation promotion … Read more>>


Audio advertising gets louder

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Just last week, we reported on an exciting new development in audio, as interactive VoD allowed for advertisers to create personalised content that spoke the name of the viewer. Now, yet another exciting method of audiovertising has hit the marketing … Read more>>


Audio branding: straight to the heart of the matter

Posted by Tom Croft - Head of Marketing at PHMG on

The intrinsic link between sound and emotion is clearly defined, which is why so many marketers are capitalising on this with the effective use of audio branding. But there’s one sector in particular that could really reap the benefits of … Read more>>


Doing the caller experience properly

Posted by Symon Dickinson - Creative Director at PHMG on

Yorkshire Tea’s latest ad campaign shows that they ‘do things properly’ – not just their tea, but their on-hold time too. But even though they might present their version of the caller experience as comically OTT, we don’t think it’s … Read more>>


Audio: the most valuable medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Every business is looking to add value at every opportunity, and the best method of doing this is by developing a memorable brand that creates a strong connection. When you speak directly to an audience in a way that leaves … Read more>>


The sound of storytelling

Posted by Helen Kennedy - Content Manager on

It all starts with a fantastic fairy tale or a simple bedtime story. And from those childhood days, our love of storytelling stays with us throughout our lives. Whether it’s a blockbuster movie, the bestseller turning pages at the top … Read more>>


Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful … Read more>>


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