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Category Archives: Advertising

Six is the new 30

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

We recently reported on the latest musical trend for shortening song introductions – and now another form of media is reacting to society’s rapidly dwindling attention spans. Read on as we explore the latest phenomenon in marketing: the six-second ad.


Sound: leading the senses

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

A recent article from leading marketing oracle Campaign explains how more and more companies are opening their ears to the potential of sound – and we were compelled to take a closer look.


Safe and sound: music’s power in protecting young drivers

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

We all know how powerful music can be in influencing our mood – but as Toyota has proved, it can be equally influential in changing our behaviour too. Read on to discover how a parental playlist has become to be … Read more>>


Campaigning for consistent creativity

Posted by Symon Dickinson - Creative Director at PHMG on

When faced with a barrage of buying options, there’s one thing consumers need from their brands – consistency. And the best way to achieve this is with a well-developed campaign that projects a business’ key message or values across multiple … Read more>>


Adidas: they did it their way

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

 The Cannes Lions International Festival of Creativity celebrates the most imaginative, innovative and exciting campaigns in the advertising industries – with some of the world’s biggest names receiving the highly-coveted awards each year. At this June’s festival, there was one … Read more>>


A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that … Read more>>


Advertising breaks free from the screen

Posted by Symon Dickinson - Creative Director at PHMG on

The marketing landscape is filled with flashing images and towering billboards – but visual advertising is no longer enough to captivate consumers’ attention. To really make their mark, brands are moving into more experimental mediums. As the face of advertising … Read more>>


The power of product placement

Posted by Tom Croft - Head of Marketing at PHMG on

For some time now, the advertising world has been at peak saturation – with consumers continuing to mentally and physically block the endless parade of commercials we’re presented with. Therefore, marketers have no choice but to be a little more … Read more>>


The name of the game: personalised audio

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, a brand new interactive VoD (video on demand) format was launched that enables advertisers to incorporate viewers’ names into the audio of their campaigns. And as we’re about to discover, this clever advertising tactic could make consumers sit … Read more>>


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