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Category Archives: Advertising

Super Bowl 52: Anticipated advertisers wait in the wings

Posted by Tom Croft - Head of Marketing at PHMG on

One of the biggest events in the sporting calendar, and the pinnacle of the American Football season, this weekend’s Super Bowl 52 sees the New England Patriots take on the Philadelphia Eagles in what many are calling the most hotly … Read more>>


A brand’s tale:

Posted by Symon Dickinson - Creative Director at PHMG on

Once upon a time, a brand told a story – a story which engrossed their audience to create a real consumer connection. If you’re sitting comfortably, we’ll begin with our look at the most memorable marketing tales of 2017.


A sound to lure us to the sunshine

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Even before the decorations come down, the first of the summer holiday adverts has hit our screens. Our collective desire to beat the January blues makes this month one of the busiest for bookings – which inspired us to take … Read more>>


PH Picks: the best ads of 2017

Posted by Symon Dickinson - Creative Director at PHMG on

2017 marks another year of creative advertising – and as it draws to a close, we’ll be wrapping things up by taking a look at some of this year’s most powerful and popular campaigns.


A Christmas campaign to capture the consumer

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Consumer spend is at a year-round high, so there’s a lot at stake for businesses during the festive season. Therefore, a carefully considered marketing strategy is key. With budgets, global audiences and content saturation all to take into account, devising … Read more>>


Festive feels: winning the heart of the Christmas consumer

Posted by Symon Dickinson - Creative Director at PHMG on

Christmas is not only the most wonderful time of the year: it’s the most lucrative. With millions in consumer spend at stake, advertisers are pulling out all the stops to create spectacular campaigns designed to stir the emotions – so … Read more>>


Six is the new 30

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

We recently reported on the latest musical trend for shortening song introductions – and now another form of media is reacting to society’s rapidly dwindling attention spans. Read on as we explore the latest phenomenon in marketing: the six-second ad.


Ikea: transforming the everyday

Posted by Symon Dickinson - Creative Director at PHMG on

Ikea recently celebrated their 30th year in the UK – three decades of pushing creative boundaries, one ad at a time. Following this anniversary, we’re going to explore exactly how Ikea makes an impact through copy, sound, and voice – … Read more>>


Sound: leading the senses

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

A recent article from leading marketing oracle Campaign explains how more and more companies are opening their ears to the potential of sound – and we were compelled to take a closer look.


Safe and sound: music’s power in protecting young drivers

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

We all know how powerful music can be in influencing our mood – but as Toyota has proved, it can be equally influential in changing our behaviour too. Read on to discover how a parental playlist has become to be … Read more>>


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