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Category Archives: Advertising

A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that … Read more>>


Advertising breaks free from the screen

Posted by Symon Dickinson - Creative Director at PHMG on

The marketing landscape is filled with flashing images and towering billboards – but visual advertising is no longer enough to captivate consumers’ attention. To really make their mark, brands are moving into more experimental mediums. As the face of advertising … Read more>>


The name of the game: personalised audio

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, a brand new interactive VoD (video on demand) format was launched that enables advertisers to incorporate viewers’ names into the audio of their campaigns. And as we’re about to discover, this clever advertising tactic could make consumers sit … Read more>>


Doing the caller experience properly

Posted by Symon Dickinson - Creative Director at PHMG on

Yorkshire Tea’s latest ad campaign shows that they ‘do things properly’ – not just their tea, but their on-hold time too. But even though they might present their version of the caller experience as comically OTT, we don’t think it’s … Read more>>


A celebration of sound in advertising

Posted by Symon Dickinson - Creative Director at PHMG on

It’s been a century since the Institute of Practitioners in Advertisers (IPA) – the UK’s advertising institute – came into being. To mark the auspicious occasion, they decided to celebrate the very best of British advertising over the last 100 … Read more>>


Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful … Read more>>


Super Bowl Sunday: an advertising showdown

Posted by Tom Croft - Head of Marketing at PHMG on

Yesterday, the New England Patriots stole victory over the Atlanta Falcons in the 51st annual Super Bowl. But despite being one of the biggest sporting events in the calendar, there’s more than the score to be celebrated about this occasion. … Read more>>


2016 in advertising: athletes, animals and audio

Posted by Tom Croft - Head of Marketing at PHMG on

There are many ways to measure a ‘good’ ad, from critical acclaim to consumer recognition – and 2016 has been filled with campaigns that struck a chord with the public and industry alike. With New Year just around the corner, … Read more>>


Boosting buying power with brand Christmas

Posted by Symon Dickinson - Creative Director at PHMG on

Love it or hate it, there’s one thing that can’t be denied about Christmas – it’s instantly recognisable to people across the globe. From the iconic colours and symbols to the distinctive sounds of the season, the strong features of … Read more>>


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