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Author Archives: Tom Croft - Head of Marketing at PHMG

A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience … Read more>>


An influential caller experience

Posted by Tom Croft - Head of Marketing at PHMG on

Ever since our school days, the opinions of our peers have been hugely influential on the decisions we make. This stays with us as we grow into fully-fledged consumers, making influencer marketing a hugely powerful tool for businesses. Advocation promotion … Read more>>


The power of product placement

Posted by Tom Croft - Head of Marketing at PHMG on

For some time now, the advertising world has been at peak saturation – with consumers continuing to mentally and physically block the endless parade of commercials we’re presented with. Therefore, marketers have no choice but to be a little more … Read more>>


Audio branding: straight to the heart of the matter

Posted by Tom Croft - Head of Marketing at PHMG on

The intrinsic link between sound and emotion is clearly defined, which is why so many marketers are capitalising on this with the effective use of audio branding. But there’s one sector in particular that could really reap the benefits of … Read more>>


The Nokia 3310: an icon reborn

Posted by Tom Croft - Head of Marketing at PHMG on

This year’s Mobile World Congress was dominated by discussion of not the latest advancement in technology, but instead the rebirth of a classic phone – the Nokia 3310. Despite 17 years passing since the launch of Nokia’s most famous phone, … Read more>>


Super Bowl Sunday: an advertising showdown

Posted by Tom Croft - Head of Marketing at PHMG on

Yesterday, the New England Patriots stole victory over the Atlanta Falcons in the 51st annual Super Bowl. But despite being one of the biggest sporting events in the calendar, there’s more than the score to be celebrated about this occasion. … Read more>>


Trending in 2017

Posted by Tom Croft - Head of Marketing at PHMG on

2016 is now behind us, and it was another year that brought us ever more creative marketing ideas designed to appeal to an increasingly hard to reach audience. In the coming 12 months, these consumers will only demand more from … Read more>>


2016 in advertising: athletes, animals and audio

Posted by Tom Croft - Head of Marketing at PHMG on

There are many ways to measure a ‘good’ ad, from critical acclaim to consumer recognition – and 2016 has been filled with campaigns that struck a chord with the public and industry alike. With New Year just around the corner, … Read more>>


Digital goes outdoors: a new era of advertising

Posted by Tom Croft - Head of Marketing at PHMG on

Billboards and posters have long dominated the face of outdoor advertising, but advancements in technology have called for a new way of grabbing consumer attention – and it seems like digital out-of-home marketing is all set to take centre stage. … Read more>>


Breaking down the barriers of the ad block

Posted by Tom Croft - Head of Marketing at PHMG on

In a world where digital billboards shape our cityscapes, films and TV shows fail to play uninterrupted, and our smartphones are filled with more ads than we could watch in a lifetime, it’s no wonder that ad-blocking is at an … Read more>>


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