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Author Archives: Tom Croft - Head of Marketing at PHMG

Super Bowl 52: Anticipated advertisers wait in the wings

Posted by Tom Croft - Head of Marketing at PHMG on

One of the biggest events in the sporting calendar, and the pinnacle of the American Football season, this weekend’s Super Bowl 52 sees the New England Patriots take on the Philadelphia Eagles in what many are calling the most hotly … Read more>>


Trending in 2018:

Posted by Tom Croft - Head of Marketing at PHMG on

With such dramatic advances in technology, 2017 forced marketing leaders to explore untouched advertising ground in futuristic style. Immersive experiences propped up the most successful campaigns, and virtual reality finally made the leap from much-hyped buzzword to a widespread phenomenon. … Read more>>


Beyond the soundwaves: the importance of musical marketing

Posted by Tom Croft - Head of Marketing at PHMG on

The streaming revolution changed the way we all consume music. It’s now easier than ever before to hear the discography of your favourite artist, but it also poses a new problem for them – one of survival. Over recent years, … Read more>>


The multisensory brand experience

Posted by Tom Croft - Head of Marketing at PHMG on

Consumers don’t just want to observe a brand, they want to experience it – which is why the trend for multisensory marketing remains on the rise. By developing experiences that stimulate more than just the eye, brands are connecting with … Read more>>


The dawn of generation X

Posted by Tom Croft - Head of Marketing at PHMG on

September marks the most exciting time in the tech calendar, and Apple’s latest product launch has caused a huge stir across the media. Among their catalogue of new devices, the standout piece was clearly the iPhone X – and the … Read more>>


Branding and the beautiful game

Posted by Tom Croft - Head of Marketing at PHMG on

Football fever is upon us again, with August marking the return of the world’s most influential football league. More than just a competition, the Premier League possesses an enormous global reach, with an audience of over 2 billion in 189 … Read more>>


Cash, colour, and communication: how technology has changed the consumer landscape

Posted by Tom Croft - Head of Marketing at PHMG on

2017 marks the 50th anniversary of two revolutionary firsts: the cash machine, and colour TV broadcasts in the UK. It’s also been a decade since Steve Jobs stepped on stage at the Macworld conference in San Francisco to unveil the … Read more>>


A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience … Read more>>


An influential caller experience

Posted by Tom Croft - Head of Marketing at PHMG on

Ever since our school days, the opinions of our peers have been hugely influential on the decisions we make. This stays with us as we grow into fully-fledged consumers, making influencer marketing a hugely powerful tool for businesses. Advocation promotion … Read more>>


The power of product placement

Posted by Tom Croft - Head of Marketing at PHMG on

For some time now, the advertising world has been at peak saturation – with consumers continuing to mentally and physically block the endless parade of commercials we’re presented with. Therefore, marketers have no choice but to be a little more … Read more>>


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