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Author Archives: Symon Dickinson - Creative Director at PHMG

Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate … Read more>>


Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that … Read more>>


Advertising breaks free from the screen

Posted by Symon Dickinson - Creative Director at PHMG on

The marketing landscape is filled with flashing images and towering billboards – but visual advertising is no longer enough to captivate consumers’ attention. To really make their mark, brands are moving into more experimental mediums. As the face of advertising … Read more>>


Doing the caller experience properly

Posted by Symon Dickinson - Creative Director at PHMG on

Yorkshire Tea’s latest ad campaign shows that they ‘do things properly’ – not just their tea, but their on-hold time too. But even though they might present their version of the caller experience as comically OTT, we don’t think it’s … Read more>>


A celebration of sound in advertising

Posted by Symon Dickinson - Creative Director at PHMG on

It’s been a century since the Institute of Practitioners in Advertisers (IPA) – the UK’s advertising institute – came into being. To mark the auspicious occasion, they decided to celebrate the very best of British advertising over the last 100 … Read more>>


More to a logo than meets the eye

Posted by Symon Dickinson - Creative Director at PHMG on

p.padding { padding-left: 33%; } A logo is a key part of every business identity – it’s the icon seen across every marketing channel, sign, promotion and product, and one that’s instantly recognisable to every customer.  Such a high profile … Read more>>


Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful … Read more>>


Interactivity: the key to positive brand experiences

Posted by Symon Dickinson - Creative Director at PHMG on

Marketers can no longer create ads in the hope they will catch a passing eye, and brand engagement is proven to be higher when consumers actively interact with a campaign. Whether it’s an exciting live event, expert application of the … Read more>>


From sight to scent: the power of multisensory marketing

Posted by Symon Dickinson - Creative Director at PHMG on

Marketing has long since targeted one of our senses in particular – vision. Yet many brands are now making their marketing strategy much more multisensory, allowing consumers to experience their brand in a much more well-rounded way. Therefore, we’ve taken … Read more>>


The sound of watchmaking

Posted by Symon Dickinson - Creative Director at PHMG on

  Traditionally, the world’s most desirable watch brands have conveyed the art of horology in a purely visual process, focussing on the craftsmanship behind their exclusive timepieces. This endeavour has long been confined to the visual – but one luxury … Read more>>


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