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Author Archives: Stephanie Gilchrist - Marketing Manager at PHMG

Marketing goes global

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

With so many cultural differences to consider, delivering a successful global marketing campaign is notoriously tricky. But when brands do get this just right, the results are revered all around the world – as we’re about to discover.


Influencer marketing: a technique to trust

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the trend on everyone’s lips – from advertising experts and the world’s biggest brands, to the most innovative start-ups. Influencer marketing ensures the positivity surrounding a product or service comes from a third party source, rather than from the … Read more>>


Audio advertising gets louder

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Just last week, we reported on an exciting new development in audio, as interactive VoD allowed for advertisers to create personalised content that spoke the name of the viewer. Now, yet another exciting method of audiovertising has hit the marketing … Read more>>


The name of the game: personalised audio

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, a brand new interactive VoD (video on demand) format was launched that enables advertisers to incorporate viewers’ names into the audio of their campaigns. And as we’re about to discover, this clever advertising tactic could make consumers sit … Read more>>


An experience the consumer will never forget

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Of the thousands of brands out there, it’s the ones who create a real customer experience that make a lasting impact. All the more frequently, big names are hosting ever more lavish, high-profile events that stay with a buyer far … Read more>>


Consumers cut back in 2017’s digital diet

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

In today’s digital age, everyday life is saturated with various technologies, enabling brands to explore new and unconventional marketing methods. However, as Mindshare’s newest Trend Report points out, cautious consumers are planning to cut down their technology use in 2017 … Read more>>


The advent of audio: retail heavyweights go head-to-head this Christmas

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the most wonderful time of the year – the time the UK’s favourite retailers release their flagship festive adverts to a world waiting with baited breath. As ever, the ad agencies have pulled out all the stops in creating … Read more>>


Snapchat shouts over Facebook’s silence

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

September was a landmark month in the history of Snapchat, as the company rebranded to Snap Inc and celebrated its fifth birthday. Among this flurry of snaptivity, the owners spoke out against Facebook’s practice of charging premium prices for silent … Read more>>


Breaking through the block with audio branding

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

New research figures reveal that more people are using ad blocking software than ever before, and these numbers are only set to rise. With this changing consumer behaviour set to make a serious impact on marketing strategy, we explore how … Read more>>


Spotify: the marketing behind the music

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week saw a sophisticated shift in the world of advertising, as leading digital music service Spotify introduced a welcome addition to their programmatic offering. Soon, they’re set to implement game-changing audio marketing opportunities for their advertisers – so we’re … Read more>>


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