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Author Archives: Olivia Howlett - Head of Audio Branding at PHMG

Audio techniques to captivate the ear

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With the absence of the visual, you might think audio is a restrictive medium for advertising – but this couldn’t be further from the truth. Campaign’s best radio ads of 2017 showcase the creative techniques that make use of sound … Read more>>


The essential elements of audio branding

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Just like developing a visual identity, audio branding is a fine art that demands careful consideration and real industry expertise. As a New Year begins – a year in which audio is set to become a more important part of … Read more>>


2017: listening back to another year in audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

2017 has been another strong year in the world of audio branding, with technological advancements and ever-more creative composition resulting in some spectacular sounds. So join us as we take a look back at some of the most memorable audio … Read more>>


The sound of an icon

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

In August, it was revealed that Big Ben’s great bell would cease to chime for the next four years as the tower undergoes extensive renovation. More than just a clock, Big Ben’s reassuring bong has become not just an icon … Read more>>


A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


Audio: the most valuable medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Every business is looking to add value at every opportunity, and the best method of doing this is by developing a memorable brand that creates a strong connection. When you speak directly to an audience in a way that leaves … Read more>>


The Internet of Things sparks a new era of audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

The ‘Internet of Things’ has been a popular search term for years, but to many, it’s just another piece of technical jargon. We’re about to decipher what this actually means to the modern consumer – and explore what implications the … Read more>>


The audio advantage: listening in to the benefits of this cost-effective medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Advertisers have long been focused on the visual aspects of branding – with video in particular establishing itself as a core method of marketing. But as we’re about to discover, audio is fast proving itself as a truly cost-effective tool … Read more>>


The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this … Read more>>


A shift in sound: the rise of audio advertising

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

In a bid to encourage leading companies to rekindle their connection to the airwaves, Radiocentre’s newest campaign targets high-flying CEOs and directors through the creation of customised radio ads. As we explore the powerful potential of these features, we’ll discover … Read more>>


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