got vision? use sound.

Author Archives: Olivia Howlett - Head of Audio Branding at PHMG

A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>


Audio: the most valuable medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Every business is looking to add value at every opportunity, and the best method of doing this is by developing a memorable brand that creates a strong connection. When you speak directly to an audience in a way that leaves … Read more>>


The Internet of Things sparks a new era of audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

The ‘Internet of Things’ has been a popular search term for years, but to many, it’s just another piece of technical jargon. We’re about to decipher what this actually means to the modern consumer – and explore what implications the … Read more>>


The audio advantage: listening in to the benefits of this cost-effective medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Advertisers have long been focused on the visual aspects of branding – with video in particular establishing itself as a core method of marketing. But as we’re about to discover, audio is fast proving itself as a truly cost-effective tool … Read more>>


The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this … Read more>>


A shift in sound: the rise of audio advertising

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

In a bid to encourage leading companies to rekindle their connection to the airwaves, Radiocentre’s newest campaign targets high-flying CEOs and directors through the creation of customised radio ads. As we explore the powerful potential of these features, we’ll discover … Read more>>


The power of the playlist

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Back in 1996, Bill Gates famously said ‘content is king’, and this phrase certainly rings true today. But it’s not just about web copy, blogs, articles or social media posts. You can give your consumers the content they crave in … Read more>>


A powerful shot of sound for alcohol brands

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

At the end of last year, we reported on the growing popularity of audio branding for food and drink brands. And in 2016, this trend has continued to thrive among one particular niche of this market – alcohol brands. Some … Read more>>


Don’t forget your phone

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

In a world where poor customer service can be shared with nothing more than a 140 characters and a hashtag, brands have nowhere to hide when it comes to customer service – and have to go further to engage with … Read more>>


Food and drink brands turn up the volume in 2015

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

2015 has been a big year for audio branding – particularly for the food and drink industry. Some of the biggest, most recognisable names in this sector have realised the power of sound, and with the year drawing to a … Read more>>


© PHMG. All rights reserved. Company No. 03669221
Privacy Policy | Terms & Conditions | Read our new Cookie Policy | All PHMG calls will be recorded for training purposes