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Author Archives: Helen Kennedy - Content Manager

The popularity of the Podcast

Posted by Helen Kennedy - Content Manager on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the … Read more>>


The sound of storytelling

Posted by Helen Kennedy - Content Manager on

It all starts with a fantastic fairy tale or a simple bedtime story. And from those childhood days, our love of storytelling stays with us throughout our lives. Whether it’s a blockbuster movie, the bestseller turning pages at the top … Read more>>


The potent power of astounding alliteration

Posted by Helen Kennedy - Content Manager on

The right strapline has the unique ability to push a campaign to the forefront of a consumer’s mind, often making use of highly memorable literary techniques. One such technique is alliteration. And as we’re about to discover, this language pattern … Read more>>


The sound of the slogan

Posted by Helen Kennedy - Content Manager on

Maybe she’s born with it… maybe it’s Maybelline. Have a break – have a Kit-Kat.  Beans means Heinz. When we think of some of the most famous advertising slogans, it’s not just the written elements of the words that make … Read more>>


Taste the feeling: a new era for Coca-Cola

Posted by Helen Kennedy - Content Manager on

Last week, Coca-Cola revealed their bold change in branding – a full scale TV, print and digital campaign set to take them in a dramatic new direction. At its heart lies one key strapline: ‘Taste the feeling.’  As these three … Read more>>


One brand: one message

Posted by Helen Kennedy - Content Manager on

Even with the most memorable name, a brand needs a clear message to explain to consumers what makes them different – and the best way to do this is with a simple, powerful and memorable strapline. From ‘Just do it’ … Read more>>


Lost in translation: taglines on a global scale

Posted by Helen Kennedy - Content Manager on

To make your mark in a crowded market, you don’t just need a tagline – you need a good tagline. When done right, it can be one of the most powerful communication tools a brand can have. Yet as we’re … Read more>>


All puns intended: the power of marketing wordplay

Posted by Helen Kennedy - Content Manager on

The most effective examples of marketing are innovative, inspiring and thought-provoking… they engage, persuade and create interest – and they do all this while selling a product’s value and a company’s worth. All this can be achieved with the right … Read more>>


The truth about straplines

Posted by Helen Kennedy - Content Manager on

We have one, you probably have one and your competitor almost certainly does too. Straplines, slogans and taglines are an essential component of branding. Look at any list of the ‘greatest ad campaigns’ and you’ll undoubtedly find the top ten … Read more>>


The pen of persuasion

Posted by Helen Kennedy - Content Manager on

From print adverts and product descriptions to brand statements and billboards, we’re surrounded by examples of persuasive copy – whether we realise it or not. By cleverly employing certain techniques, creative copywriters elicit the desired response from their audience – … Read more>>


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