got vision? use sound.

Author Archives: Helen Kennedy - Head of Content

Audiobooks: speaking to the 21st Century reader

Posted by Helen Kennedy - Head of Content on

The fast pace of our modern world doesn’t always leave much time to settle down with a book – which is why the audiobook has been wholeheartedly adopted for the way it perfectly into the 21st century lifestyle. Growing in … Read more>>


2018: the prime time for podcasts

Posted by Helen Kennedy - Head of Content on

Back in July, we reported on the spectacular rise of the podcast among listening audiences. And as we now look ahead to a New Year, we’re discovering why this unique audio format is set to gain yet more popularity and … Read more>>


The popularity of the Podcast

Posted by Helen Kennedy - Head of Content on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the … Read more>>


The sound of storytelling

Posted by Helen Kennedy - Head of Content on

It all starts with a fantastic fairy tale or a simple bedtime story. And from those childhood days, our love of storytelling stays with us throughout our lives. Whether it’s a blockbuster movie, the bestseller turning pages at the top … Read more>>


The potent power of astounding alliteration

Posted by Helen Kennedy - Head of Content on

The right strapline has the unique ability to push a campaign to the forefront of a consumer’s mind, often making use of highly memorable literary techniques. One such technique is alliteration. And as we’re about to discover, this language pattern … Read more>>


The sound of the slogan

Posted by Helen Kennedy - Head of Content on

Maybe she’s born with it… maybe it’s Maybelline. Have a break – have a Kit-Kat.  Beans means Heinz. When we think of some of the most famous advertising slogans, it’s not just the written elements of the words that make … Read more>>


Taste the feeling: a new era for Coca-Cola

Posted by Helen Kennedy - Head of Content on

Last week, Coca-Cola revealed their bold change in branding – a full scale TV, print and digital campaign set to take them in a dramatic new direction. At its heart lies one key strapline: ‘Taste the feeling.’  As these three … Read more>>


One brand: one message

Posted by Helen Kennedy - Head of Content on

Even with the most memorable name, a brand needs a clear message to explain to consumers what makes them different – and the best way to do this is with a simple, powerful and memorable strapline. From ‘Just do it’ … Read more>>


Lost in translation: taglines on a global scale

Posted by Helen Kennedy - Head of Content on

To make your mark in a crowded market, you don’t just need a tagline – you need a good tagline. When done right, it can be one of the most powerful communication tools a brand can have. Yet as we’re … Read more>>


All puns intended: the power of marketing wordplay

Posted by Helen Kennedy - Head of Content on

The most effective examples of marketing are innovative, inspiring and thought-provoking… they engage, persuade and create interest – and they do all this while selling a product’s value and a company’s worth. All this can be achieved with the right … Read more>>


© PHMG. All rights reserved. Company No. 03669221
Privacy Policy | Terms & Conditions | Read our new Cookie Policy | All PHMG calls will be recorded for training purposes