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Author Archives: Dan Lafferty - Director of Music and Voice at PHMG

BBC Sound of 2018: the talent of the future

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

BBC Radio 1 has revealed the top five in this year’s ‘Sound of 2018’ poll, an annual shortlist made up of the brightest new stars in the world of music. Norwegian pop star Sigrid has been announced as the winner … Read more>>


A sound to lure us to the sunshine

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Even before the decorations come down, the first of the summer holiday adverts has hit our screens. Our collective desire to beat the January blues makes this month one of the busiest for bookings – which inspired us to take … Read more>>


Time waits for no intro: composing for the Spotify generation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

For consumers brought up on mobile phones, audiobooks, Netflix, and most importantly, Spotify, time is truly of the essence – and songs now have just a few seconds to catch the ear of the listener before they’re skipped for good. … Read more>>


Voice: changing the way we search

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

More than ever before, voice recognition technology is being adopted by consumers in their masses. Advancements in tech have made our search devices much more user-friendly; knowledgeable in all manner of topics; and audibly realistic – which means it’s no … Read more>>


Creating brand harmony

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

In an increasingly saturated advertising climate, more and more brands are looking to other creative methods of promotion to get inside the heads of consumers. Music is favoured for its unique ability to break through the congested visual landscape in … Read more>>


The voice behind the magic

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

This month, the world said a reluctant goodbye to comedian Don Rickles, America’s king of the insult. Not everyone will recognise his name, but a generation of moviegoers will most certainly have known his voice. Since 1995, Rickles has voiced … Read more>>


La La La: the song of success

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

It may not quite have taken the Best Picture title, but La La Land triumphed in the Oscar categories that really matter to the musical – Best Song and Best Original Score. Following Sunday’s dramatic award ceremony, we take a … Read more>>


T2 Trainspotting: a majestic movie soundtrack

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

20 years ago, Danny Boyle’s seminal Trainspotting hit cinema screens to huge critical acclaim. As lauded as the film itself, the soundtrack was incremental to its success – with era-defining anthems from Underworld and Iggy Pop acting as the perfect … Read more>>


The sound of happiness

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Our emotional responses to music are instinctual, with studies finding that children as young as six months old have responded positively to hearing particular tracks. Cow & Gate has drawn on this idea in their latest campaign, creating a song … Read more>>


Let music do the talking

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Music has the unique ability to make memories, instantly incite emotion and lift our spirits – so it’s no surprise that businesses in every market have capitalised on this power by using it as part of their marketing activities. With … Read more>>


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