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Yearly Archives: 2018

A culture of music

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

The greatest advertising campaigns, the ones that linger long in the memory, are those that transcend traditional marketing and enter dominant culture. And one of the most dependable methods of achieving this is through music. Read on as we take … Read more>>


Movie soundtracks take centre stage

Posted by Robby Stone - Head of Music and Voice at PHMG on

When we watch a film, we see it as a finished product – and don’t always consider that the score heard in the background is actually the work of hundreds of talented musicians working in perfect harmony. But with the … Read more>>


A sound to lure us to the sunshine

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Even before the decorations come down, the first of the summer holiday adverts has hit our screens. Our collective desire to beat the January blues makes this month one of the busiest for bookings – which inspired us to take … Read more>>


The essential elements of audio branding

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Just like developing a visual identity, audio branding is a fine art that demands careful consideration and real industry expertise. As a New Year begins – a year in which audio is set to become a more important part of … Read more>>


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