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Yearly Archives: 2017

Six is the new 30

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

We recently reported on the latest musical trend for shortening song introductions – and now another form of media is reacting to society’s rapidly dwindling attention spans. Read on as we explore the latest phenomenon in marketing: the six-second ad.


Creating the sporting sound

Posted by Mike Cooke - Director of Production at PHMG on

  Despite being largely a visual spectacle, the importance of sound in sport cannot be underestimated. Whichever game you follow, the drama and suspense – the highs and the lows – are not simply created by what we see, but … Read more>>


Ikea: transforming the everyday

Posted by Symon Dickinson - Creative Director at PHMG on

Ikea recently celebrated their 30th year in the UK – three decades of pushing creative boundaries, one ad at a time. Following this anniversary, we’re going to explore exactly how Ikea makes an impact through copy, sound, and voice – … Read more>>


Time waits for no intro: composing for the Spotify generation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

For consumers brought up on mobile phones, audiobooks, Netflix, and most importantly, Spotify, time is truly of the essence – and songs now have just a few seconds to catch the ear of the listener before they’re skipped for good. … Read more>>


The multisensory brand experience

Posted by Tom Croft - Head of Marketing at PHMG on

Consumers don’t just want to observe a brand, they want to experience it – which is why the trend for multisensory marketing remains on the rise. By developing experiences that stimulate more than just the eye, brands are connecting with … Read more>>


The sensory shopping experience

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

From fashion to technology and travel, online shopping has become the first choice for the modern consumer. Buying online offers unrivalled levels of speed and convenience, so it’s no surprise that millions of us click to pay instantly every single … Read more>>


NFL’s strategic branding touchdown

Posted by Symon Dickinson - Creative Director at PHMG on

Gone are the days of the NFL being an American-only past time, with the global popularity of the sport rising to an all-time high. As so often with American football, the reason for this surge of overseas support lies in … Read more>>


The sound of fear

Posted by Mike Cooke - Director of Production at PHMG on

All Hallow’s Eve is upon us, when the cinemas are filled with this latest fear-inducing films and we collectively embrace all things horror. In honour of the scariest date in the calendar, we’re taking a closer look at the intrinsic … Read more>>


An audio adventure

Posted by Symon Dickinson - Creative Director at PHMG on

The car has long since been an accessory of adventure, giving passengers the chance to travel and create new experiences in the comfort of their own space. And with audiences at their most receptive to audio entertainment, it represents a … Read more>>


Sound: leading the senses

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

A recent article from leading marketing oracle Campaign explains how more and more companies are opening their ears to the potential of sound – and we were compelled to take a closer look.


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