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Yearly Archives: 2017

The soundtrack to drive success

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Baby Driver has already become one of the year’s most successful and critically acclaimed movies. But what makes leading Director Edgar Wright’s latest release an even bigger box-office hit than his previous creations? As we’re about to discover, the answer … Read more>>

A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in … Read more>>

Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate … Read more>>

A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience … Read more>>

Marketing goes global

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

With so many cultural differences to consider, delivering a successful global marketing campaign is notoriously tricky. But when brands do get this just right, the results are revered all around the world – as we’re about to discover.

Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that … Read more>>

The popularity of the Podcast

Posted by Helen Kennedy - Content Manager on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the … Read more>>

150 years of Canadian sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

Canada Day is just around the corner, and this year it’s especially important as it marks the start of Canada’s 150th birthday festivities. To commemorate this sesquicentennial anniversary, we’re taking a look at the CanadaSound project, and exploring how the … Read more>>

PHMG Foundation: Support Dogs

Posted by PHMG Foundation on

This year, Support Dogs is celebrating its 25th anniversary as a charity, and in this time they’ve given thousands of people a sense of freedom that wouldn’t have been possible without their help. It’s an organisation that’s close to the … Read more>>

Advertising breaks free from the screen

Posted by Symon Dickinson - Creative Director at PHMG on

The marketing landscape is filled with flashing images and towering billboards – but visual advertising is no longer enough to captivate consumers’ attention. To really make their mark, brands are moving into more experimental mediums. As the face of advertising … Read more>>

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