got vision? use sound.

Yearly Archives: 2017

Words: use them well

Posted by Nicholas Moran - Head of Copy at PHMG on

In the fake news era, more and more people are looking for honesty and clarity in the spoken and written word. Whether a consumer looks to receive their news from a televised broadcast, in print or via social media, the … Read more>>


John Motson: The Voice of Football

Posted by Robby Stone - Head of Music and Voice at PHMG on

John Motson is to football what David Attenborough is to the world of nature. A voice that’s instantly recognisable to anyone who tunes in to the beautiful game, his unmistakable tones have accompanied nearly 2,500 matches on the BBC. After … Read more>>


The Emmys 2017: singing the praises of the title track

Posted by Ben Backus - Head of Music and Voice at PHMG on

 Every year, the Emmys celebrate the very best of the small screen. As well as acting, writing and directing, the Television Academy also recognises excellence in sound – in particular, the theme tunes that characterise our most beloved shows. … Read more>>


The dawn of generation X

Posted by Tom Croft - Head of Marketing at PHMG on

September marks the most exciting time in the tech calendar, and Apple’s latest product launch has caused a huge stir across the media. Among their catalogue of new devices, the standout piece was clearly the iPhone X – and the … Read more>>


Safe and sound: music’s power in protecting young drivers

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

We all know how powerful music can be in influencing our mood – but as Toyota has proved, it can be equally influential in changing our behaviour too. Read on to discover how a parental playlist has become to be … Read more>>


Campaigning for consistent creativity

Posted by Symon Dickinson - Creative Director at PHMG on

When faced with a barrage of buying options, there’s one thing consumers need from their brands – consistency. And the best way to achieve this is with a well-developed campaign that projects a business’ key message or values across multiple … Read more>>


Adidas: they did it their way

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

 The Cannes Lions International Festival of Creativity celebrates the most imaginative, innovative and exciting campaigns in the advertising industries – with some of the world’s biggest names receiving the highly-coveted awards each year. At this June’s festival, there was one … Read more>>


The sound of an icon

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

In August, it was revealed that Big Ben’s great bell would cease to chime for the next four years as the tower undergoes extensive renovation. More than just a clock, Big Ben’s reassuring bong has become not just an icon … Read more>>


Branding and the beautiful game

Posted by Tom Croft - Head of Marketing at PHMG on

Football fever is upon us again, with August marking the return of the world’s most influential football league. More than just a competition, the Premier League possesses an enormous global reach, with an audience of over 2 billion in 189 … Read more>>


The secret to audio intensity

Posted by Mike Cooke - Director of Production at PHMG on

We only have to take one look – and listen – to a horror film to know that the scare lies in the sound, and yet another landmark box office release has proved this theory with a tension-packed soundtrack. But … Read more>>


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