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Yearly Archives: 2017

2017: listening back to another year in audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

2017 has been another strong year in the world of audio branding, with technological advancements and ever-more creative composition resulting in some spectacular sounds. So join us as we take a look back at some of the most memorable audio … Read more>>

PH Picks: the best ads of 2017

Posted by Symon Dickinson - Creative Director at PHMG on

2017 marks another year of creative advertising – and as it draws to a close, we’ll be wrapping things up by taking a look at some of this year’s most powerful and popular campaigns.

PHMG Foundation: Festive Fundraising

Posted by PHMG Foundation on

Christmas is a time for giving, and at PHMG that’s no different. This festive period, our two flagship fundraising events presented the perfect opportunity for our staff across the globe to unite in support of our chosen charities – and … Read more>>

2018: the prime time for podcasts

Posted by Helen Kennedy - Head of Content on

Back in July, we reported on the spectacular rise of the podcast among listening audiences. And as we now look ahead to a New Year, we’re discovering why this unique audio format is set to gain yet more popularity and … Read more>>

Beyond the soundwaves: the importance of musical marketing

Posted by Tom Croft - Head of Marketing at PHMG on

The streaming revolution changed the way we all consume music. It’s now easier than ever before to hear the discography of your favourite artist, but it also poses a new problem for them – one of survival. Over recent years, … Read more>>

It’s beginning to sound a lot like Christmas

Posted by Robby Stone - Head of Music and Voice at PHMG on

Christmas has its own unique soundtrack – made up of the crunching of snow, the jingling of bells and of course, the time-old tracks played year after year. Adored by many, a guilty pleasure for others and a downright annual … Read more>>

Masterful monotony: the power of the one-note melody

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

You may never have heard of the term ‘one-note melody’ before, but you will definitely have heard it. And while some see it as easy, lazy songwriting, it is in fact, a very powerful way for a storytelling artists to … Read more>>

A Christmas campaign to capture the consumer

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Consumer spend is at a year-round high, so there’s a lot at stake for businesses during the festive season. Therefore, a carefully considered marketing strategy is key. With budgets, global audiences and content saturation all to take into account, devising … Read more>>

Festive feels: winning the heart of the Christmas consumer

Posted by Symon Dickinson - Creative Director at PHMG on

Christmas is not only the most wonderful time of the year: it’s the most lucrative. With millions in consumer spend at stake, advertisers are pulling out all the stops to create spectacular campaigns designed to stir the emotions – so … Read more>>

Diving deeper into Blue Planet’s mesmeric soundtrack

Posted by Robby Stone - Head of Music and Voice at PHMG on

Blue Planet 2, David Attenborough’s latest series is wowing audiences across the globe – taking them on a journey through the deepest, darkest realms of our oceans. What makes this voyage so spectacular however, is based not only on what … Read more>>

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