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Yearly Archives: 2016

2016 in advertising: athletes, animals and audio

Posted by Tom Croft - Head of Marketing at PHMG on

There are many ways to measure a ‘good’ ad, from critical acclaim to consumer recognition – and 2016 has been filled with campaigns that struck a chord with the public and industry alike. With New Year just around the corner, … Read more>>

PHMG Foundation: a season of giving

Posted by PHMG Foundation on

On top of this year’s already incredible fundraising effort from our staff, this December we took part in two events for the PHMG Foundation: The Global Santa Dash and The Toy and Food Appeal. Employees across the world joined together … Read more>>

The BBC Radiophonic Workshop

Posted by Mike Cooke - Director of Production at PHMG on

Although you may not have heard of them, the BBC Radiophonic Workshop is responsible for some of television and radio’s most iconic sounds – with many defining a generation in a time that had heard nothing like them before. As … Read more>>

The audio advantage: listening in to the benefits of this cost-effective medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Advertisers have long been focused on the visual aspects of branding – with video in particular establishing itself as a core method of marketing. But as we’re about to discover, audio is fast proving itself as a truly cost-effective tool … Read more>>

The sound of watchmaking

Posted by Symon Dickinson - Creative Director at PHMG on

  Traditionally, the world’s most desirable watch brands have conveyed the art of horology in a purely visual process, focussing on the craftsmanship behind their exclusive timepieces. This endeavour has long been confined to the visual – but one luxury … Read more>>

The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this … Read more>>

Boosting buying power with brand Christmas

Posted by Symon Dickinson - Creative Director at PHMG on

Love it or hate it, there’s one thing that can’t be denied about Christmas – it’s instantly recognisable to people across the globe. From the iconic colours and symbols to the distinctive sounds of the season, the strong features of … Read more>>

PHMG Foundation: Cystic Fibrosis Trust

Posted by PHMG Foundation on

Our year of fundraising is drawing to a close – and one team in particular has been taking part in a nine-month challenge that’s almost complete. With just a few weeks left to hit the target, we’re taking a look … Read more>>

The advent of audio: retail heavyweights go head-to-head this Christmas

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the most wonderful time of the year – the time the UK’s favourite retailers release their flagship festive adverts to a world waiting with baited breath. As ever, the ad agencies have pulled out all the stops in creating … Read more>>

Capture your audience with the power of voice

Posted by Robby Stone - Head of Music and Voice at PHMG on

In their latest advertising campaign, Amazon have showcased just how powerful the voice can be when bringing a story to life. But as we’re about to discover, vocal selection is pertinent not just in fiction, but for every brand who … Read more>>

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