got vision? use sound.

Yearly Archives: 2015

Food and drink brands turn up the volume in 2015

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

2015 has been a big year for audio branding – particularly for the food and drink industry. Some of the biggest, most recognisable names in this sector have realised the power of sound, and with the year drawing to a … Read more>>


Christmas marketing that thinks outside the gift box

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

This festive season, we’ve seen many big names put the festive focus on their TV commercial. However, there are many alternative ways to encourage consumers to put your products at the top of their wish list – and we’ve taken … Read more>>


All-star marketing: the changing face of movie tie-ins

Posted by Tom Croft - Head of Marketing at PHMG on

Disney’s Star Wars: The Force Awakens is about to hit UK cinemas, and there are already enough tenuous marketing tie-ins to fill a Death Star. From Adidas and Duracell to Sky and WH Smith, brands are rushing to take advantage … Read more>>


The precarious practice of parody

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, an advert hit TV screens that was more than a little familiar to one we’ve already seen this festive season. But exactly how did Aldi get away with their parody? And most importantly, what did this copycat commercial … Read more>>


Making Christmas magic with music

Posted by Symon Dickinson - Creative Director at PHMG on

At a time when consumers are thinking more with their hearts than their heads, the use of music in a festive advertising campaign works to connect with them  on an emotional level, often evoking feelings of nostalgia for Christmases past. … Read more>>


A musical connection with your customer

Posted by Robby Stone - Head of Music and Voice at PHMG on

Just one look at any ad breaks right now shows that music is a powerful way to connect with consumers at Christmastime – but these results aren’t confined to the festive season. By incorporating a composition into your branding, you’ll … Read more>>


Selecting your sound

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With the ability to build suspense, evoke nostalgia and even make some listeners shed a tear, music rouses emotions like no other medium. By harnessing this power strategically, brands can connect with consumers on a whole new level and establish … Read more>>


The sound of scotch

Posted by Symon Dickinson - Creative Director at PHMG on

If you take a moment to think about single malt Scotch whisky, chances are you thought of worn-leather armchairs, crystal tumblers and decadent drawing rooms. What you probably didn’t think of was the Co-Operative Orchestra of Scotland and Caribbean vocalist … Read more>>


Acapella artistry: the instrumental power of the voice

Posted by James Stuart - Head of Music and Voice at PHMG on

In an era dominated by electronic sound, the listening audience have reacted by going back to basics – leading to a growing resurgence in the popularity of acapella singing. As people all over the world come to recognise the true … Read more>>


Audio: another dimension to story telling

Posted by Tom Croft - Head of Marketing at PHMG on

There are few things more engrossing than a good book. Yet with more and more stories leaping off the page and into audio, we take a look at why sound is such a powerful ally to the written word – … Read more>>


© PHMG. All rights reserved. Company No. 03669221
Privacy Policy | Terms & Conditions | Read our new Cookie Policy | All PHMG calls will be recorded for training purposes