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Yearly Archives: 2014

‘Tis the season of giving

Posted by Tom Croft - Head of Marketing at PHMG on

Since the final embers of November’s bonfires were doused, magazines, billboards and ad breaks have been filled with spectacular festive campaigns designed to wow. This year, advertisers have embraced the spirit of the season with ads themed around giving – … Read more>>

Marketing with the personal touch

Posted by Mark Williamson - Sales & Marketing Director at PHMG on

Personalised marketing is the most effective way of showing your customers you care, and with targeted technology and readily available data, it’s never been easier to capture the attention of the consumer with a campaign that’s all about them. In … Read more>>

Adapting for the cutting-edge consumer

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

In a constantly changing world of tweets, status updates and breaking news, it’s never been more important for businesses to stay up to date with every relevant development – which is why adaptive marketing techniques have come to the forefront. … Read more>>

The immersive brand experience

Posted by Symon Dickinson - Creative Director at PHMG on

The best way to make your brand memorable is to really immerse the audience in a complete brand experience. And with campaigns now operating across multiple platforms, businesses can take every opportunity to wholly involve their consumer at every stage … Read more>>

Radio One’s rescore showcases the driving power of the soundtrack

Posted by Robby Stone - Head of Music and Voice at PHMG on

Last week, the critically-acclaimed film Drive aired on BBC3 with a brand new soundtrack. Curated by Zane Lowe and featuring a host of new artists such as The 1975, Chvrches and Bastille, the Radio 1 Rescores project attracted comment from … Read more>>

Call handling from the consumer perspective

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

When it comes to portraying company image, the handling of customer calls is incremental .The latest statistics show that 73% of callers will not do business with a company again if their first call isn’t handled satisfactorily. And with existing … Read more>>

Delving into caller demographic

Posted by Mark Williamson - Sales & Marketing Director at PHMG on

As our study has revealed, effective call handling is of utmost importance to the modern consumer. And by delving deeper into the statistics in terms of age, gender and industry, we’ve established how the caller experience can be tailored to … Read more>>

Getting creative with content for caller satisfaction

Posted by Kristian Hunt - Director of Client Services at PHMG on

An important factor in effective call handling is perfecting the experience callers have when they’re on-hold – but this doesn’t necessarily mean reducing this time. Almost half the consumers questioned stated they were willing to wait on-hold for more than … Read more>>

Playing with sound: the art of video game audio

Posted by Mike Cooke - Director of Production at PHMG on

Whether it’s Tetris or Grand Theft Auto, anyone who has ever played a video game will know just how immersive and emotionally engaging they are, and what a crucial role sound plays in sculpting and enhancing the way video games … Read more>>

Interacting with sound

Posted by Symon Dickinson - Creative Director at PHMG on

EE and Wembley Stadium recently announced an exciting collaboration to light up the venue with a spectacular installation that reacts to crowd noise – inspiring us to delve a little deeper into the interactive qualities of sound. Read on to … Read more>>

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