got vision? use sound.

Yearly Archives: 2012

Setting the standard

Posted by Jason Daye - Trustee of the PHMG Foundation on

Every organisation strives to be the best at what they do – whether that’s providing the finest products, most competitive prices or the highest standard of service. In today’s market, it’s being the best at the latter that sets organisations … Read more>>


The good, the bad, the awful

Posted by Jason Daye - Trustee of the PHMG Foundation on

It’s a saddening fact, but when it comes to call handling, we can slot organisations into three simple categories – there’s the good, the bad and the awful – or the world-class, the below standard and the poor for the … Read more>>


A good call for business

Posted by Jason Daye - Trustee of the PHMG Foundation on

Every phone call your organisation receives represents an opportunity. Whether it’s to sell, promote, or strengthen your brand – the possibilities are numerous. So it’s a surprising fact that out of the millions of organisations across the UK that place … Read more>>


Update your on hold message for Christmas

Posted by Kristian Hunt - Director of Client Services at PHMG on

Now is a great time to prepare for the festive season and update your on-hold messaging for your callers. This is a great way of making your business and brand part of the general well-being many of your callers will … Read more>>


Sound and the psyche

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Throughout life, we create associations with sounds, often unknowingly, or unwillingly. Sound has the power to shape our emotions, drive our responses and form our impressions: it’s been a survival mechanism throughout evolution and it still continues to impact us … Read more>>


Your business in your own words

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Cool… dynamic… innovative… aspirational…whatever business you’re in, chances are you can think of a wealth of words that sum up what makes you unique. Every brand has keywords associated with it, from the ‘approachable’ and ‘trustworthy’ local legal practice to … Read more>>


Sound in practice

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Audio branding, employed in the right way, will leave a lasting impression. Whether it’s the melodic chime of a Microsoft operating system that’s just booted up or the theme tune to a popular television show, when music and voice are … Read more>>


Consistent on brand messages

Posted by Kristian Hunt - Director of Client Services at PHMG on

‘Hi’ or ‘hello’? ‘Good afternoon’ or ‘how can I help you?’ They all say the same thing, but each one can say something very different about your business. A greeting is usually the first word a new customer hears from … Read more>>


Corporation composition

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

We all whistle while we work… but this shouldn’t be the only sound heard among the ringing of phones and cash registers. Music can contribute to increased sales and staff motivation in all kinds of business environments, but it’s important … Read more>>


A symphony of statistics

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Ultimately, it’s about customer relationships. We spend a fortune enticing customers with visual promotions, displays and interior design, but without an atmosphere this counts for nothing. Many consumers now expect to experience your brand: it’s a relationship that has surpassed … Read more>>


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