got vision? use sound.

The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this stalwart of our streets – and we’re taking a look at how this new initiative is set to relaunch the phone box for the 21st century.

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Boosting buying power with brand Christmas

Posted by Symon Dickinson - Creative Director at PHMG on

Love it or hate it, there’s one thing that can’t be denied about Christmas – it’s instantly recognisable to people across the globe. From the iconic colours and symbols to the distinctive sounds of the season, the strong features of the Christmas identity make it a powerful brand in itself. Most importantly, it’s a brand that millions of consumers have a real personal and emotional connection with. And when companies incorporate these elements into their own branding, they inspire a valuable response in their customer.

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PHMG Foundation: Cystic Fibrosis Trust

Posted by PHMG Foundation on

Our year of fundraising is drawing to a close – and one team in particular has been taking part in a nine-month challenge that’s almost complete. With just a few weeks left to hit the target, we’re taking a look at the charity that inspired our Marketing department to take on their ambitious endurance test.

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The advent of audio: retail heavyweights go head-to-head this Christmas

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

It’s the most wonderful time of the year – the time the UK’s favourite retailers release their flagship festive adverts to a world waiting with baited breath. As ever, the ad agencies have pulled out all the stops in creating these merry masterpieces, and we were inspired to take a look at how three of the big hitters have made strong use of sound in appealing to an audience primed to purchase.

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Capture your audience with the power of voice

Posted by Robby Stone - Head of Music and Voice at PHMG on

In their latest advertising campaign, Amazon have showcased just how powerful the voice can be when bringing a story to life. But as we’re about to discover, vocal selection is pertinent not just in fiction, but for every brand who wants to tell their story too.

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The sound of happiness

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Our emotional responses to music are instinctual, with studies finding that children as young as six months old have responded positively to hearing particular tracks. Cow & Gate has drawn on this idea in their latest campaign, creating a song that’s proven to make babies happy – and a member of our staff was more than happy to get involved.

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Journeys in sound: J. Walter Thompson’s audio masterpiece

Posted by Symon Dickinson - Creative Director at PHMG on

Beyond audio logos and bespoke tracks, sound is making new waves in the advertising arena. From TalkTalk’s X Factor lip-synching videos to Beck’s pioneering playable posters, increasingly creative uses of the medium are making awarding institutions sit up and take notice. Just last month, one of the most innovative and ambitious campaigns to date earned well deserved recognition – inspiring us to take a closer look at J. Walter Thompson’s award-winning A Living River.

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Digital goes outdoors: a new era of advertising

Posted by Tom Croft - Head of Marketing at PHMG on

Billboards and posters have long dominated the face of outdoor advertising, but advancements in technology have called for a new way of grabbing consumer attention – and it seems like digital out-of-home marketing is all set to take centre stage. The Advertising Association has predicted an impressive 40% increase in its popularity next year alone – so we’re taking a look at how these remarkable statistics are set to transform the marketing landscape as we know it.

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Let music do the talking

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

Music has the unique ability to make memories, instantly incite emotion and lift our spirits – so it’s no surprise that businesses in every market have capitalised on this power by using it as part of their marketing activities. With the right track, businesses can deliver their message and assert their brand identity, connecting with consumers in a stronger way than words or images ever could. And when this track is exclusive to the brand, it becomes a valuable part of their company identity that tells listeners exactly what makes them unique.

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The broadcast that shocked a nation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

October 30th, 1938 is a date that goes down in audio history – the day Orson Welles’ radio adaptation of HG Wells’ War of the Worlds caused mass panic across the USA. Such was the power of this production, listeners believed – if just for a moment – that aliens were about to take over the earth. Join us as we delve into the history of the most famous radio programme ever to grace our airwaves.

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