got vision? use sound.

The soundtrack to drive success

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Baby Driver has already become one of the year’s most successful and critically acclaimed movies. But what makes leading Director Edgar Wright’s latest release an even bigger box-office hit than his previous creations? As we’re about to discover, the answer lies in the way he sets his trademark stylised storytelling to a painstakingly chosen soundtrack.

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A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in a way that really speaks to their audience. With the sun high in the sky, we explore how businesses everywhere are seizing summer as an audible marketing opportunity.

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Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate your senses, conjuring up vivid images, sounds and memories. And this is no accident. Wimbledon’s dedication to the simplicity and coherence of its brand is exactly what allows it to stand out. So let’s examine the make-up of a brand at the peak of its competition.

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A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience is crucial. More than ever before, it’s vital that this conversation is always friendly, direct and truly customer-centric. There are many elements to consider in achieving this, whether it be the language, voice or the channel you hold the conversation in. But above all, your communication must connect with the consumer in a way that delivers the most personable, professional impression of your brand.

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Marketing goes global

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

With so many cultural differences to consider, delivering a successful global marketing campaign is notoriously tricky. But when brands do get this just right, the results are revered all around the world – as we’re about to discover.

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Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that used music and voice to make brands sing. Join us as we take a look at the audio trend-setters that walked away with the ceremony’s most illustrious prizes.

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The popularity of the Podcast

Posted by Helen Kennedy - Content Manager on

With streaming still on the rise, more and more people are consuming more and more audio. But this isn’t just limited to music – the podcast is also experiencing a renaissance, with listening figures increasing by over 20% in the last year. So what is it about this unique audio format that has the world hooked?

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150 years of Canadian sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

Canada Day is just around the corner, and this year it’s especially important as it marks the start of Canada’s 150th birthday festivities. To commemorate this sesquicentennial anniversary, we’re taking a look at the CanadaSound project, and exploring how the diversity and history of a nation is being celebrated through sound.

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PHMG Foundation: Support Dogs

Posted by PHMG Foundation on

This year, Support Dogs is celebrating its 25th anniversary as a charity, and in this time they’ve given thousands of people a sense of freedom that wouldn’t have been possible without their help. It’s an organisation that’s close to the hearts of many of our staff – including our Credit Control and Data teams, who’ll be fundraising for the charity in 2017. Read on to learn about the Support Dogs’ important work, and see what the teams have been doing so far this year to show their support.

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Advertising breaks free from the screen

Posted by Symon Dickinson - Creative Director at PHMG on

The marketing landscape is filled with flashing images and towering billboards – but visual advertising is no longer enough to captivate consumers’ attention. To really make their mark, brands are moving into more experimental mediums. As the face of advertising moves away from the screen, we’re looking at how multi-sensory experiences are immersing the masses.

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