got vision? use sound.

Travelling through sound

Posted by Robby Stone - Head of Music and Voice at PHMG on

They say travel broadens the mind… and as Cathay Pacific have proved in their latest campaign, it broadens the ears too. Join us as we explore how this international airline has celebrated the sound of adventure with a song that really takes listeners on a journey.

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Creating brand harmony

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

In an increasingly saturated advertising climate, more and more brands are looking to other creative methods of promotion to get inside the heads of consumers. Music is favoured for its unique ability to break through the congested visual landscape in the most powerful, memorable way. But the importance of the right track shouldn’t be undervalued, as selecting a pre-existing song can bring with it opinions, emotions and attachments that aren’t always welcome. The true power of music is discovered through the use of a unique track – asserting real brand identity that consumers will find hard to ignore.

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A new sound and vision for BBC Proms

Posted by Mike Cooke - Director of Production at PHMG on

The world’s greatest classical music festival returned in July, and this year is set to be one of the biggest yet for the renowned event. After premiering both a brand new look and sound for 2017, we’re exploring how this long-running festival is attempting to reach out to new and younger audiences this year.

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Cash, colour, and communication: how technology has changed the consumer landscape

Posted by Tom Croft - Head of Marketing at PHMG on

2017 marks the 50th anniversary of two revolutionary firsts: the cash machine, and colour TV broadcasts in the UK. It’s also been a decade since Steve Jobs stepped on stage at the Macworld conference in San Francisco to unveil the iPhone – arguably the biggest technological advancement of our time. So join us as we take a journey through the ages, exploring how these innovations have transformed the way we consume.

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The soundtrack to drive success

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

Baby Driver has already become one of the year’s most successful and critically acclaimed movies. But what makes leading Director Edgar Wright’s latest release an even bigger box-office hit than his previous creations? As we’re about to discover, the answer lies in the way he sets his trademark stylised storytelling to a painstakingly chosen soundtrack.

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A sound way to sell the summer

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Summer is a time for festivals… a time for travel… and as many companies have proved, it’s a great time to create topical campaigns that tie in to the season. And most remarkably, they’re using sound to do this in a way that really speaks to their audience. With the sun high in the sky, we explore how businesses everywhere are seizing summer as an audible marketing opportunity.

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Wimbledon: on the ball branding

Posted by Symon Dickinson - Creative Director at PHMG on

Wimbledon is more than just the most famous tournament in the tennis world… or even in the history of sport. It’s one of the most recognisable brands on the globe. The mere mention of its name is enough to stimulate your senses, conjuring up vivid images, sounds and memories. And this is no accident. Wimbledon’s dedication to the simplicity and coherence of its brand is exactly what allows it to stand out. So let’s examine the make-up of a brand at the peak of its competition.

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A customer conversation

Posted by Tom Croft - Head of Marketing at PHMG on

Communication is key to the way we build relationships, and it’s only by conversing that we develop lasting bonds with those around us. The same applies to you and your customers – so the way you speak to your audience is crucial. More than ever before, it’s vital that this conversation is always friendly, direct and truly customer-centric. There are many elements to consider in achieving this, whether it be the language, voice or the channel you hold the conversation in. But above all, your communication must connect with the consumer in a way that delivers the most personable, professional impression of your brand.

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Marketing goes global

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

With so many cultural differences to consider, delivering a successful global marketing campaign is notoriously tricky. But when brands do get this just right, the results are revered all around the world – as we’re about to discover.

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Music and voice: what it takes to become a Cannes Lion

Posted by Symon Dickinson - Creative Director at PHMG on

Last week, The Cannes Lions International Festival of Creativity celebrated the most exciting innovators in all creative industries, from marketing to design and technology. Stand-out campaigns and agencies were rewarded with gold, silver and bronze accolades – including those that used music and voice to make brands sing. Join us as we take a look at the audio trend-setters that walked away with the ceremony’s most illustrious prizes.

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