got vision? use sound.

Sound in absentia:

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Listen closely – when it comes to advertising, it’s a noisy world out there. But as we’re about to discover, some companies have made their voices heard by falling silent.

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Sounds on the slopes:

Posted by Robby Stone - Head of Music and Voice at PHMG on

Global events and blockbuster ads go hand-in-hand, with the latest collection taking influence from the sights and sounds of the Winter Olympics. But what’s remarkable about this sporting event, is how music is not only of utmost importance to the advertisers taking part, but the athletes too. Read on as we explore the impact of sound on the slopes.

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Contrast in sound

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

When we create Brand-Sound-Tracks™ for our clients, we ensure every element of the piece reflects the business’ brand identity. Yet in the world of TV and cinema, they often subvert their sound to the most remarkable effect – as we discover in our exploration of musical contrasts.

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The Evolution of the Sound Bite

Posted by Nicholas Moran - Head of Copy at PHMG on

Steven Spielberg’s ‘The Post’ is currently wowing audiences and critics alike, sitting firmly in the UK and US top tens and picking up a whole host of Oscar nominations. The film tells the story of The Washington Post’s attempts to publish classified papers detailing the US government’s involvement in the Vietnam War. But this isn’t the only thing the newspaper is famous for: they’re credited with coining the term ‘sound bite’. Read on as we explore the evolution of this term, and how businesses are now using sound bites to capture the ear of their callers.

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Audio techniques to captivate the ear

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With the absence of the visual, you might think audio is a restrictive medium for advertising – but this couldn’t be further from the truth. Campaign’s best radio ads of 2017 showcase the creative techniques that make use of sound in the most inventive ways – so join us as we take a listen.

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3D sound: before your very ears

Posted by Mike Cooke - Director of Production at PHMG on

3D or binaural audio is celebrated for its ability to put you right in the heart of the action – just take a listen for yourself…

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Audiobooks: speaking to the 21st Century reader

Posted by Helen Kennedy - Head of Content on

The fast pace of our modern world doesn’t always leave much time to settle down with a book – which is why the audiobook has been wholeheartedly adopted for the way it perfectly into the 21st century lifestyle. Growing in popularity over recent years, 2018 is set to be an even bigger year for this unique form of literature – so read on as we explore why the written word is increasingly being consumed by ear.

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The third dimension in audio

Posted by Mike Cooke - Director of Production at PHMG on

Immersive, engaging and unbelievably realistic, 3D sound offers a listening experience like no other. And as we’re about to learn, it’s not only transforming audio consumption, but introducing exciting opportunities for brands to captivate their customer in ways they never thought possible.

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The music industry goes 3D

Posted by Mark Griffiths - Executive Producer at PHMG on

First 3D films, then virtual reality – visual technology has been smashing the confines of what we once thought possible since it landed on our small screens in the late 19th century. Now, it’s time for vision’s sonic counterpart to take centre stage. Join us as we explore how 3D sound is breaking boundaries in the music industry.

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Super Bowl 52: Anticipated advertisers wait in the wings

Posted by Tom Croft - Head of Marketing at PHMG on

One of the biggest events in the sporting calendar, and the pinnacle of the American Football season, this weekend’s Super Bowl 52 sees the New England Patriots take on the Philadelphia Eagles in what many are calling the most hotly contested game in recent years. But come Sunday, it won’t just be the sporting action that draws millions of viewers from around the world. The Super Bowl commercial breaks are amongst the most highly anticipated of year, with the biggest companies spending months planning campaigns that will see them vie for the biggest slice of this lucrative pie. We’re taking a look at what to expect from the world’s most renowned brands, and how they’ll become this year’s winners.

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