got vision? use sound.

Music to have and to hold

Posted by Robby Stone - Head of Music and Voice at PHMG on

In a Spotify world where streaming reigns eternal, every song ever written is listenable in just a few clicks – making the carefully cultivated record collection all the rarer. Ahead of tomorrow’s annual Record Store Day, we’re taking a look at what it means to have physical music to call your very own.

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The voice behind the magic

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

This month, the world said a reluctant goodbye to comedian Don Rickles, America’s king of the insult. Not everyone will recognise his name, but a generation of moviegoers will most certainly have known his voice. Since 1995, Rickles has voiced the much loved Mr. Potato Head, one of the recurring characters in the Toy Story movie franchise. And now, as a tribute to this vocal legend, we’re taking a look at the actors who’ve brought some of the world’s favourite animated characters to life.

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Doing the caller experience properly

Posted by Symon Dickinson - Creative Director at PHMG on

Yorkshire Tea’s latest ad campaign shows that they ‘do things properly’ – not just their tea, but their on-hold time too. But even though they might present their version of the caller experience as comically OTT, we don’t think it’s quite so far-fetched…

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Creating a caller experience they can trust

Posted by Kristian Hunt - Director of Client Services at PHMG on


One of the most important benefits of the professional caller experience is its unique ability to instil trust in the customer. And as we’re about to discover, it takes more than just music on-hold to achieve these valuable results.

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A celebration of sound in advertising

Posted by Symon Dickinson - Creative Director at PHMG on

It’s been a century since the Institute of Practitioners in Advertisers (IPA) – the UK’s advertising institute – came into being. To mark the auspicious occasion, they decided to celebrate the very best of British advertising over the last 100 years with a festival in London’s Brick Lane. But you can’t look back without considering how sound has influenced this creative medium. So we thought we’d join the IPA in its celebrations by remembering some of the most remarkable moments in audio advertising.

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Audio: the most valuable medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Every business is looking to add value at every opportunity, and the best method of doing this is by developing a memorable brand that creates a strong connection. When you speak directly to an audience in a way that leaves a lasting impression, it encourages customer loyalty through real brand buy-in. And the best way to do this is with sound. Across the technology and marketing worlds, audio is being widely adopted by manufacturers, marketers and – most importantly – consumers, with listening on the rise and voice activation maintaining its place as the hottest tech trend. So when a product blends music and voice to memorable, captivating effect – just as audio branding does – it can’t fail to produce valuable results.

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An experience the consumer will never forget

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Of the thousands of brands out there, it’s the ones who create a real customer experience that make a lasting impact. All the more frequently, big names are hosting ever more lavish, high-profile events that stay with a buyer far longer than their memory of a product. But as we’re about to discover, the experiential trend isn’t just about pop-ups and flashmobs. In fact, creating a memorable caller experience is just as important in earning the loyalty of your customers.

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PHMG Foundation: making all the hard work worthwhile

Posted by PHMG Foundation on

Last week in our Manchester office, we welcomed representatives from three local charities close to the hearts of many of our staff. We were thrilled to present Once Upon a Smile, The Christie Charity and Cyril Flint each with a cheque for our fundraising in 2016, and now, we’re taking a look at the important projects our funds will go towards helping.

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More to a logo than meets the eye

Posted by Symon Dickinson - Creative Director at PHMG on

A logo is a key part of every business identity – it’s the icon seen across every marketing channel, sign, promotion and product, and one that’s instantly recognisable to every customer.  Such a high profile feature requires the sharpest design, and as we’re about to discover, many of these logos reveal more than you might think at first glance.

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The Nokia 3310: an icon reborn

Posted by Tom Croft - Head of Marketing at PHMG on

This year’s Mobile World Congress was dominated by discussion of not the latest advancement in technology, but instead the rebirth of a classic phone – the Nokia 3310. Despite 17 years passing since the launch of Nokia’s most famous phone, fond memories of the handset have never disappeared. And now Nokia has reimagined the phone for 2017, we’re taking a look at why back-to-basics communication is all the rage.

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