got vision? use sound.

Celebrating music across the globe

Posted by Robby Stone - Head of Music and Voice at PHMG on


Awards season is truly upon us – a time to celebrate emerging and enduring talent the world over. From the Grammys to the BRIT Awards, we’ve enjoyed two star-studded musical award ceremonies this month – and we’re taking a look at why it’s so important to honour these musicians and their achievements.

Read More…


Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful product icons, but as we’re about to discover, an audio brand can make an equally memorable and recognisable impact on an audience.

Read More…


The Internet of Things sparks a new era of audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

The ‘Internet of Things’ has been a popular search term for years, but to many, it’s just another piece of technical jargon. We’re about to decipher what this actually means to the modern consumer – and explore what implications the trend has for the audio landscape.

Read More…


Batman barges in: the power of voice

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

If you’ve been watching Channel 4 this weekend, you may have caught a very special guest continuity announcer in the form of Lego Batman. Ahead of the highly anticipated release of the second film in the Lego franchise this week, we’re taking a look how this Channel 4 and Warner Bros partnership has used voice to achieve big exposure.

Read More…


Super Bowl Sunday: an advertising showdown

Posted by Tom Croft - Head of Marketing at PHMG on

Yesterday, the New England Patriots stole victory over the Atlanta Falcons in the 51st annual Super Bowl. But despite being one of the biggest sporting events in the calendar, there’s more than the score to be celebrated about this occasion. The Christmas Day of the US advertising world, brand after brand pulled out the big guns to create spectacular set pieces for super Sunday – so join us as we take a look at some of the best.

Read More…


T2 Trainspotting: a majestic movie soundtrack

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

20 years ago, Danny Boyle’s seminal Trainspotting hit cinema screens to huge critical acclaim. As lauded as the film itself, the soundtrack was incremental to its success – with era-defining anthems from Underworld and Iggy Pop acting as the perfect backdrop to the anarchic tale of addiction and betrayal. Mr Boyle had a lot to live up to in his 21st century sequel to the original 90s masterpiece – so exactly how does the music of T2 compare?

Read More…


PHMG Foundation: showing our support in 2017

Posted by PHMG Foundation on

As our number of staff grows year on year, so does our list of supported charities – and our ambitious CSR target. Here, we reminisce about some of the events that made 2016 a record-breaking year for the PHMG Foundation, and take a look at a selection of the new charities we’ve chosen to work with in the year ahead.

Read More…


Interactivity: the key to positive brand experiences

Posted by Symon Dickinson - Creative Director at PHMG on

Marketers can no longer create ads in the hope they will catch a passing eye, and brand engagement is proven to be higher when consumers actively interact with a campaign. Whether it’s an exciting live event, expert application of the latest tech, or the introduction of customer-focused content through audio branding, businesses are now involving their audience in a range of exciting ways. And when they do, they create a brand that’s personable, memorable and engaging.

Read More…


Independent venues: shaping the sound of our cities

Posted by Robby Stone - Head of Music and Voice at PHMG on

Right now, the music industry is celebrating Independent Venue Week – seven days of gigs and events championing the small stages where future stars are made. These venues are incremental not just in launching new talent, but establishing the sound of a city in a way that really shapes its identity. And as we’re about to discover, no independent venue exemplifies this better than a certain Liverpudlian cavern that’s just turned 60 years old.

Read More…


From sight to scent: the power of multisensory marketing

Posted by Symon Dickinson - Creative Director at PHMG on

Marketing has long since targeted one of our senses in particular – vision. Yet many brands are now making their marketing strategy much more multisensory, allowing consumers to experience their brand in a much more well-rounded way. Therefore, we’ve taken a look at how important it is to create a business model that appeals to every one of our senses.

Read More…


© PHMG. All rights reserved. Company No. 03669221
Privacy Policy | Terms & Conditions | Read our new Cookie Policy | All PHMG calls will be recorded for training purposes