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The sound of summer

Posted by Robby Stone - Head of Music and Voice at PHMG on

That fleeting period between May and September is when all the world comes out to make some noise and celebrate the sunshine – helping listeners make memories that can be triggered by the slightest sound reminiscent of a July afternoon. As another summer of seminal music draws to a close, we take reflective look at why the season of happiness is so inextricably linked with its sunshine-fuelled soundtrack.

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Wired or tired? Apple’s Airpods push the audio envelope

Posted by Mike Cooke - Head of Production at PHMG on

Famous for being at the forefront of technology, Apple continually changes the way we experience the world with their pioneering products. But as we’re about to discover, the bold new update to the iPhone 7 could’ve taken things a step too far.

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You’re better than this: Sonos spearheads the shift to quality audio

Posted by Mark Griffiths - Executive Producer at PHMG on

We all know quality audio equipment makes all the difference to the music we play – and in their latest campaign, Sonos has shown us exactly how a sorry speaker and inferior headphone damages the listening experience. Read on as we explore consumers’ increasing demands for premium audio products.

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The PHMG Foundation: Wood Street Mission

Posted by PHMG Foundation on

September 5th marked the fourth annual ‘International Day of Charity’. As we joined 44 countries around the world celebrating charitable giving, we were reminded once again why the work we do through the PHMG Foundation is so important. This occasion also inspired us to take a closer look at one of our chosen charities, Wood Street Mission – and the ways we’ve supported them to make a difference to people in Manchester.

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Branding in the digital age: do actions speak louder than words?

Posted by Nicholas Moran - Head of Copy at PHMG on

When the Goliaths of Silicone Valley speak up, the world listens. Therefore, it’s no wonder that Facebook’s Nicola Mendelsohn’s condemnation of written content at the Fortune Most Powerful Women International Summit this June caused a ripple in the digital community. Join us as we take a look at what the future holds for the written word.

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Breaking through the block with audio branding

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

New research figures reveal that more people are using ad blocking software than ever before, and these numbers are only set to rise. With this changing consumer behaviour set to make a serious impact on marketing strategy, we explore how audio can beat the block to get through to the consumer.

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All you need is music

Posted by Symon Dickinson - Creative Director at PHMG on

Earlier this month, we reported on the power of music as a narrative device in TV shows, discovering that the storytelling abilities of ivory keys or strings match that of the pen or spoken word. And this phenomenon isn’t confined to the screen. Following the 10th anniversary revamp of the Beatles Love soundtrack, we explore how this spectacular show creates emotion and narrative through music alone.

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Speaking to your customers in a multimedia world

Posted by Tom Croft - Head of Marketing at PHMG on

Customers now have more options available to them than ever before when it comes to contacting a business – whether it be text, Twitter, email or IM. But as businesses expand their presence across an increasing number of channels, it can be easy for their brand message to become fragmented. With this risk ever-present, it’s important for companies to maintain a strong identity at every point of contact – and devote the most time and resource to the method of communication that matters most to their customers.

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At the third stroke… the speaking clock transforms

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

It’s been 80 years since the speaking clock first declared the time to the people of Britain. In celebration of this landmark anniversary, BT announced their competition to find the new voice of the service – inspiring us to explore the past, present and future of this beloved institution.

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A golden opportunity for advertisers

Posted by Tom Croft - Head of Marketing at PHMG on

Rio 2016 is drawing to a close, and at this year’s Olympic Games, we’ve seen more brands than ever before get involved with the greatest sporting show on earth. Join us as we take a look at the most exciting campaigns of this year’s event, and discover how changes to The International Olympic Committee’s rules could create more opportunities for promotion than ever before.

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