got vision? use sound.

An audio adventure

Posted by Symon Dickinson - Creative Director at PHMG on

The car has long since been an accessory of adventure, giving passengers the chance to travel and create new experiences in the comfort of their own space. And with audiences at their most receptive to audio entertainment, it represents a unique opportunity for a company to showcase its brand ethos through sound – which is exactly what Land Rover has done. Read on to discover how an immersive podcast series is driving brand narrative into not only their own vehicles, but competitors’ too.  

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Sound: leading the senses

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

A recent article from leading marketing oracle Campaign explains how more and more companies are opening their ears to the potential of sound – and we were compelled to take a closer look.

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PHMG Foundation: Inspiration Corporation

Posted by PHMG Foundation on

Inspiration Corporation provides vital support throughout the Chicago community, especially to those affected by homelessness and poverty. With the help of this charity, thousands of people have become self-reliant – which inspired our Chicago staff to choose this worthy organisation as their supported cause in 2017. With the team facing their biggest fundraising challenge to date, we’re taking a closer look at the work of this valuable charity – and why our support is so important.

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The future has spoken

Posted by Lucy Drennan - Head of A and R on

The next big thing is here – and it’s spoken up. New advances in voice recognition have made vocal communication with our devices not just possible, but practical and preferable – which has opened new doors for brands to have a real conversation with their customers. As the future of voice dawns, we’ll be exploring the exciting implications of this explosion in tech – discovering how every company can have a powerful vocal presence with audio branding.

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Voice: changing the way we search

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

More than ever before, voice recognition technology is being adopted by consumers in their masses. Advancements in tech have made our search devices much more user-friendly; knowledgeable in all manner of topics; and audibly realistic – which means it’s no surprise they’re changing our behaviour. In light of these developments, we’re taking a look at how the progression of voice technology has moved our questions away from our fingertips – and straight to our lips.

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50 years of BBC Radio 1

Posted by Mike Cooke - Director of Production at PHMG on

On September 30th 2017, Radio 1 reaches a broadcasting milestone as the station celebrates its 50th anniversary. The channel has played a pivotal role in the worlds of music, entertainment and popular culture since launching in 1967, from the discovery of new artists to establishing their very own annual festival. To honour five decades on the airwaves, we’re taking a look why Radio 1 has experienced such enduring success with generations of listeners. 

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Words: use them well

Posted by Nicholas Moran - Head of Copy at PHMG on

In the fake news era, more and more people are looking for honesty and clarity in the spoken and written word. Whether a consumer looks to receive their news from a televised broadcast, in print or via social media, the importance of words and how they’re delivered is consistently significant in determining how a message is received. One newspaper’s latest campaign has exemplified how a well-chosen word can really make an impact – and we were compelled to take a closer look.

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John Motson: The Voice of Football

Posted by Robby Stone - Head of Music and Voice at PHMG on

John Motson is to football what David Attenborough is to the world of nature. A voice that’s instantly recognisable to anyone who tunes in to the beautiful game, his unmistakable tones have accompanied nearly 2,500 matches on the BBC. After 50 years on the airwaves, he’s now hanging up his microphone – so we’re taking a look at what made Mr Motson a true hero of commentary.

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The Emmys 2017: singing the praises of the title track

Posted by Ben Backus - Head of Music and Voice at PHMG on

Every year, the Emmys celebrate the very best of the small screen. As well as acting, writing and directing, the Television Academy also recognises excellence in sound – in particular, the theme tunes that characterise our most beloved shows. Following this Sunday’s glittering ceremony, we’re taking a look at how the awards honoured excellence in these all-encompassing compositions, not just with the coveted statuette, but in a clever advertising spot too.

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The dawn of generation X

Posted by Tom Croft - Head of Marketing at PHMG on

September marks the most exciting time in the tech calendar, and Apple’s latest product launch has caused a huge stir across the media. Among their catalogue of new devices, the standout piece was clearly the iPhone X – and the Silicon Valley giants have left nothing behind in this ground-breaking device designed to celebrate ten years of everyone’s favourite smartphone. As we’re about to discover, it’s this commitment to constantly giving their customers something new that inspires unrivalled levels of loyalty in their followers.

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