got vision? use sound.

From sight to scent: the power of multisensory marketing

Posted by Symon Dickinson - Creative Director at PHMG on

Marketing has long since targeted one of our senses in particular – vision. Yet many brands are now making their marketing strategy much more multisensory, allowing consumers to experience their brand in a much more well-rounded way. Therefore, we’ve taken a look at how important it is to create a business model that appeals to every one of our senses.

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Consumers cut back in 2017’s digital diet

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

In today’s digital age, everyday life is saturated with various technologies, enabling brands to explore new and unconventional marketing methods. However, as Mindshare’s newest Trend Report points out, cautious consumers are planning to cut down their technology use in 2017 – and we’re taking a look at the implications this has for businesses.

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Trending in 2017

Posted by Tom Croft - Head of Marketing at PHMG on

Trending in 20172016 is now behind us, and it was another year that brought us ever more creative marketing ideas designed to appeal to an increasingly hard to reach audience. In the coming 12 months, these consumers will only demand more from businesses vying for their attention. And if a company doesn’t keep up, it’s their consumers and competitors who will leave them behind. As we explore the trends of last year – and look forward to what 2017 will bring – we’ll discover how audio branding will be a key tool in helping you stay at the forefront of not just the industry, but the mind of the consumer.

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The potent power of astounding alliteration

Posted by Helen Kennedy - Content Manager on

The right strapline has the unique ability to push a campaign to the forefront of a consumer’s mind, often making use of highly memorable literary techniques. One such technique is alliteration. And as we’re about to discover, this language pattern has the power to not only leave its mark on the consumer, but completely rewrite the history books too.

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2016 in advertising: athletes, animals and audio

Posted by Tom Croft - Head of Marketing at PHMG on

There are many ways to measure a ‘good’ ad, from critical acclaim to consumer recognition – and 2016 has been filled with campaigns that struck a chord with the public and industry alike. With New Year just around the corner, join us as we take a look at some of the last 12 month’s biggest advertising hits.

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PHMG Foundation: a season of giving

Posted by PHMG Foundation on

On top of this year’s already incredible fundraising effort from our staff, this December we took part in two events for the PHMG Foundation: The Global Santa Dash and The Toy and Food Appeal. Employees across the world joined together to help those who need it most during the festive period – and we were immensely proud of team PHMG’s generosity.

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The BBC Radiophonic Workshop

Posted by Mike Cooke - Director of Production at PHMG on

Although you may not have heard of them, the BBC Radiophonic Workshop is responsible for some of television and radio’s most iconic sounds – with many defining a generation in a time that had heard nothing like them before. As pioneers of sound ourselves, we thought it only fitting to explore the legacy they created all those years ago.

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The audio advantage: listening in to the benefits of this cost-effective medium

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

Advertisers have long been focused on the visual aspects of branding – with video in particular establishing itself as a core method of marketing. But as we’re about to discover, audio is fast proving itself as a truly cost-effective tool in an advertiser’s arsenal.

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The sound of watchmaking

Posted by Symon Dickinson - Creative Director at PHMG on

 

Traditionally, the world’s most desirable watch brands have conveyed the art of horology in a purely visual process, focussing on the craftsmanship behind their exclusive timepieces. This endeavour has long been confined to the visual – but one luxury brand has now broken this mould with a daring audio campaign. And as we’re about to discover, this medium was the perfect way to showcase the intricacies of the wonderful art of watchmaking.

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The future is calling

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

With its proud colouring and sturdy, functional design, the humble red telephone box was once a British icon. But as times changed, the necessity for telephone boxes in everyday life dramatically declined. Now, BT has breathed new life into this stalwart of our streets – and we’re taking a look at how this new initiative is set to relaunch the phone box for the 21st century.

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