got vision? use sound.

Audio advertising gets louder

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Just last week, we reported on an exciting new development in audio, as interactive VoD allowed for advertisers to create personalised content that spoke the name of the viewer. Now, yet another exciting method of audiovertising has hit the marketing headlines – which is designed to grab the listening audience in exactly the right place.

Read More…


Songwriting in the spotlight

Posted by Nicholas Moran - Head of Copy at PHMG on

A great song is not just made up of a catchy melody – the lyrics are a hugely important factor in creating a record that connects with millions worldwide. And whilst we agree there are exceptions to the rule, when it comes to audio branding – you can’t get by with just a ‘la la la’. Ahead of next week’s 62nd Ivor Novello Awards, we’re taking a look at the often forgotten art of songwriting.

Read More…


The power of product placement

Posted by Tom Croft - Head of Marketing at PHMG on

For some time now, the advertising world has been at peak saturation – with consumers continuing to mentally and physically block the endless parade of commercials we’re presented with. Therefore, marketers have no choice but to be a little more subtle with their approach. In the quest to catch the audience’s eye, they’ve returned to the tried and tested method of product placement, with remarkable results. And it’s not just the eye they’re catching with this technique, but the ear too – as the effective use of audio branding proves.

Read More…


The name of the game: personalised audio

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Last week, a brand new interactive VoD (video on demand) format was launched that enables advertisers to incorporate viewers’ names into the audio of their campaigns. And as we’re about to discover, this clever advertising tactic could make consumers sit up and listen to not just their name, but all that a brand has to say.

Read More…


Audio branding: straight to the heart of the matter

Posted by Tom Croft - Head of Marketing at PHMG on

The intrinsic link between sound and emotion is clearly defined, which is why so many marketers are capitalising on this with the effective use of audio branding. But there’s one sector in particular that could really reap the benefits of this powerful approach to marketing, and it’s an industry where compelling the consumer to act means more than just revenue – it could really save lives. Read on as we explore how healthcare companies are putting audio at the heart of their campaigns.

Read More…


Music to have and to hold

Posted by Robby Stone - Head of Music and Voice at PHMG on

In a Spotify world where streaming reigns eternal, every song ever written is listenable in just a few clicks – making the carefully cultivated record collection all the rarer. Ahead of tomorrow’s annual Record Store Day, we’re taking a look at what it means to have physical music to call your very own.

Read More…


The voice behind the magic

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

This month, the world said a reluctant goodbye to comedian Don Rickles, America’s king of the insult. Not everyone will recognise his name, but a generation of moviegoers will most certainly have known his voice. Since 1995, Rickles has voiced the much loved Mr. Potato Head, one of the recurring characters in the Toy Story movie franchise. And now, as a tribute to this vocal legend, we’re taking a look at the actors who’ve brought some of the world’s favourite animated characters to life.

Read More…


Doing the caller experience properly

Posted by Symon Dickinson - Creative Director at PHMG on

Yorkshire Tea’s latest ad campaign shows that they ‘do things properly’ – not just their tea, but their on-hold time too. But even though they might present their version of the caller experience as comically OTT, we don’t think it’s quite so far-fetched…

Read More…


Creating a caller experience they can trust

Posted by Kristian Hunt - Director of Client Services at PHMG on


One of the most important benefits of the professional caller experience is its unique ability to instil trust in the customer. And as we’re about to discover, it takes more than just music on-hold to achieve these valuable results.

Read More…


A celebration of sound in advertising

Posted by Symon Dickinson - Creative Director at PHMG on

It’s been a century since the Institute of Practitioners in Advertisers (IPA) – the UK’s advertising institute – came into being. To mark the auspicious occasion, they decided to celebrate the very best of British advertising over the last 100 years with a festival in London’s Brick Lane. But you can’t look back without considering how sound has influenced this creative medium. So we thought we’d join the IPA in its celebrations by remembering some of the most remarkable moments in audio advertising.

Read More…


© PHMG. All rights reserved. Company No. 03669221
Privacy Policy | Terms & Conditions | Read our new Cookie Policy | All PHMG calls will be recorded for training purposes