got vision? use sound.

The Nokia 3310: an icon reborn

Posted by Tom Croft - Head of Marketing at PHMG on

This year’s Mobile World Congress was dominated by discussion of not the latest advancement in technology, but instead the rebirth of a classic phone – the Nokia 3310. Despite 17 years passing since the launch of Nokia’s most famous phone, fond memories of the handset have never disappeared. And now Nokia has reimagined the phone for 2017, we’re taking a look at why back-to-basics communication is all the rage.

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Remembering AA Gill: the most iconic writer of our generation

Posted by Nicholas Moran - Head of Copy at PHMG on

It’s been nearly three months since the sudden passing of Britain’s most outspoken writer, AA Gill. As a journalist, he was a trailblazer, incessantly twisting and breaking the rules. And as a critic, he was an inspiration to many in the way he unashamedly spoke his mind. Remembering one of the most iconic writers of our time, we take a look at the legacy AA Gill leaves behind.

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World Book Day: a literary celebration

Posted by Nicholas Moran - Head of Copy at PHMG on

A good book is a wonderful thing… it expands the mind, sparks the imagination, and spirits us away to new and exciting worlds, all with a simple turn of the page. Today, people across the globe are celebrating authors, illustrators and the wonder of reading as part of World Book Day – and we’re taking a look at what makes this date such a special occasion in the literary calendar.

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The sound of storytelling

Posted by Helen Kennedy - Content Manager on

It all starts with a fantastic fairy tale or a simple bedtime story. And from those childhood days, our love of storytelling stays with us throughout our lives. Whether it’s a blockbuster movie, the bestseller turning pages at the top of the charts, or the latest series to hit Netflix, we’re always looking for the next tale to entertain – and we demand this same level of storytelling from our beloved brands too. Adding a compelling, meaningful narrative into your marketing is the best way to engage an audience – and audio plays a hugely important role in bringing these brand stories to life.

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La La La: the song of success

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

It may not quite have taken the Best Picture title, but La La Land triumphed in the Oscar categories that really matter to the musical – Best Song and Best Original Score. Following Sunday’s dramatic award ceremony, we take a look at how this spectacularly sparkling sound track composed real movie magic.

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Celebrating music across the globe

Posted by Robby Stone - Head of Music and Voice at PHMG on


Awards season is truly upon us – a time to celebrate emerging and enduring talent the world over. From the Grammys to the BRIT Awards, we’ve enjoyed two star-studded musical award ceremonies this month – and we’re taking a look at why it’s so important to honour these musicians and their achievements.

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Making a mascot of music

Posted by Symon Dickinson - Creative Director at PHMG on

From Tony the Tiger to Snap Crackle and Pop… Ronald McDonald to the Colonel, legions of brand mascots have marched through advertising history to put their products on the consumer’s front line. These colourful characters are proven to be powerful product icons, but as we’re about to discover, an audio brand can make an equally memorable and recognisable impact on an audience.

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The Internet of Things sparks a new era of audio

Posted by Olivia Howlett - Head of Audio Branding at PHMG on

The ‘Internet of Things’ has been a popular search term for years, but to many, it’s just another piece of technical jargon. We’re about to decipher what this actually means to the modern consumer – and explore what implications the trend has for the audio landscape.

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Batman barges in: the power of voice

Posted by Bradley Lucy - Head of Music and Voice at PHMG on

If you’ve been watching Channel 4 this weekend, you may have caught a very special guest continuity announcer in the form of Lego Batman. Ahead of the highly anticipated release of the second film in the Lego franchise this week, we’re taking a look how this Channel 4 and Warner Bros partnership has used voice to achieve big exposure.

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Super Bowl Sunday: an advertising showdown

Posted by Tom Croft - Head of Marketing at PHMG on

Yesterday, the New England Patriots stole victory over the Atlanta Falcons in the 51st annual Super Bowl. But despite being one of the biggest sporting events in the calendar, there’s more than the score to be celebrated about this occasion. The Christmas Day of the US advertising world, brand after brand pulled out the big guns to create spectacular set pieces for super Sunday – so join us as we take a look at some of the best.

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