The importance of the voice cannot be overstated – when we speak to one another, non-verbal cues account for an incredible 60% of our communications, with tone of voice 30% and what we actually say a paltry 10%. But what about body language? – Does it become irrelevant over the phone or does it still play a significant role?
Communication is everything in business, so we like to make sure we can provide you with access to the very latest thinking, methods and techniques to improve the experience you provide for your callers. So, how can the way we speak to callers be improved?
The power of marketing and branding cannot be overlooked – it directly influences how the world perceives, relates and feels about a business. So, when we concern ourselves with how we look and feel, how is this translated over the phone?
Summer and winter are (at least, they’re supposed to be) opposite extremes, giving spring and autumn a particularly important significance – as the seasons of preparation. And, of course, preparation is also crucial in business. Being prepared to capture ‘the mood’ at a given time is a fundamental part of any marketing planning. And here we are, entering spring…
As daffodils blossom and trees grow back their leaves, a variety of unmistakable sounds fill the air to signify the changing of the seasons; lambs bleat, birds tweet and mowers start their annual campaign against unruly lawns. In just the same way that the feel of the warm sun on a brisk spring morning has a way of shaping our mood, so do these sound changes, influencing our decisions and affecting how we feel about where we are and what time of year it is…
Although it may not seem like it, spring is here and in many cases we’re hearing it before we see it. A calmer breeze has replaced the howling wind and the battering rain has dissipated… a bit. The singular sounds we’re hearing are evoking thoughts of contentment, regrowth and rejuvenation. The dark wintery months are nearly at an end and before we realise why, we’re getting ready for a spring clean…
The way we communicate has come a long way since we made our first primitive sounds, and languages continue to evolve and grow richer and more complex every day. But in an era of text messages, tweets and digital communication, one thing has remained the same – the power of the spoken word.
Our most valuable form of communication, language, has the power to persuade, promote, engage and entertain: and in an age dominated by consumerism, the force of language has never been so prominent in our day-to-day lives. Read on to find out how we are affected by even the most basic words and discover the surprising places you’ll experience their effect…
Every year, high profile businesses spend hundreds of thousands of pounds developing catchy slogans for new products or TV campaigns. In many cases, these words or phrases are accompanied by a visual to really make their point clear. But in purely auditory media such as On-Hold Marketing, it’s the words themselves that have to do all the talking. That’s why it’s important to consider the sentence structure, as well as every noun, verb and adjective to ensure a business is presented in the best possible way. So read on to discover the ins and outs of writing for speech…
In media and the arts, there’s a long tradition of exploiting familiarity – using shortcuts to establish certain character traits. For instance, if a male character in a Hollywood movie has an English accent, nine times out of ten, he’ll be an ‘evil mastermind’ with a dastardly plan for world domination. Likewise, a French female is probably going to be aloof, free-spirited and cultured. She’ll almost invariably smoke heavily and look away in disgust at regular intervals throughout the film. This is the same mentality that gave birth to the media expression ‘typecast’, where an actor can find themselves playing the same kind of role, over and over again.