got vision? use sound.

A Christmas campaign to capture the consumer

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

Consumer spend is at a year-round high, so there’s a lot at stake for businesses during the festive season. Therefore, a carefully considered marketing strategy is key. With budgets, global audiences and content saturation all to take into account, devising the most effective approach is difficult. Yet with a message in the right channel, you can appeal to the consumer in a way that penetrates the din of Christmas promotions at their peak. Read on as we discover exactly how businesses are putting their marketing budgets to best use this holiday season.

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Festive feels: winning the heart of the Christmas consumer

Posted by Symon Dickinson - Creative Director at PHMG on

Christmas is not only the most wonderful time of the year: it’s the most lucrative. With millions in consumer spend at stake, advertisers are pulling out all the stops to create spectacular campaigns designed to stir the emotions – so join us as we take a look at how this year’s biggest contenders are winning over the hearts and wallets of customers.

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Diving deeper into Blue Planet’s mesmeric soundtrack

Posted by Robby Stone - Head of Music and Voice at PHMG on

Blue Planet 2, David Attenborough’s latest series is wowing audiences across the globe – taking them on a journey through the deepest, darkest realms of our oceans. What makes this voyage so spectacular however, is based not only on what we see, but what we hear. We’ll be exploring exactly how the composers created the soundtrack for this worldwide phenomenon, diving into the distinctive techniques used to conjure up the sound of the seabed.

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Six is the new 30

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

We recently reported on the latest musical trend for shortening song introductions – and now another form of media is reacting to society’s rapidly dwindling attention spans. Read on as we explore the latest phenomenon in marketing: the six-second ad.

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Creating the sporting sound

Posted by Mike Cooke - Director of Production at PHMG on

 

Despite being largely a visual spectacle, the importance of sound in sport cannot be underestimated. Whichever game you follow, the drama and suspense – the highs and the lows – are not simply created by what we see, but also by what we hear. Read on as we explore the incredible lengths sporting sound professionals go to transmit the ambience in the arena, to our TVs at home – the sounds that make every game unmissable.

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Ikea: transforming the everyday

Posted by Symon Dickinson - Creative Director at PHMG on

Ikea recently celebrated their 30th year in the UK – three decades of pushing creative boundaries, one ad at a time. Following this anniversary, we’re going to explore exactly how Ikea makes an impact through copy, sound, and voice – not just in the UK, but across the globe.

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Time waits for no intro: composing for the Spotify generation

Posted by Dan Lafferty - Director of Music and Voice at PHMG on

For consumers brought up on mobile phones, audiobooks, Netflix, and most importantly, Spotify, time is truly of the essence – and songs now have just a few seconds to catch the ear of the listener before they’re skipped for good. As intros continue to dwindle in length, we take a look at why the modern music fan has no time to waste in compiling their next playlist.

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The multisensory brand experience

Posted by Tom Croft - Head of Marketing at PHMG on

Consumers don’t just want to observe a brand, they want to experience it – which is why the trend for multisensory marketing remains on the rise. By developing experiences that stimulate more than just the eye, brands are connecting with their audiences not only on a logical basis, but an emotional one too – resulting in long-term loyalty. Join us as we explore the five senses of marketing, and discover how sight, smell, taste, touch and sound work to captivate the customer.

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The sensory shopping experience

Posted by Stephanie Gilchrist - Marketing Manager at PHMG on

From fashion to technology and travel, online shopping has become the first choice for the modern consumer. Buying online offers unrivalled levels of speed and convenience, so it’s no surprise that millions of us click to pay instantly every single day. In reaction to this shift in shopping habits, many retailers have invested heavily in creating a powerful instore experience to ensure customers don’t turn their back on physical shops – and we’re taking a closer look at some of the most inventive examples.

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NFL’s strategic branding touchdown

Posted by Symon Dickinson - Creative Director at PHMG on

Gone are the days of the NFL being an American-only past time, with the global popularity of the sport rising to an all-time high. As so often with American football, the reason for this surge of overseas support lies in the strategy – not with rushes, stunts or blitzes – but instead with an, effective marketing strategy.

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